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Media Officers direct the way an organisation (or an individual) interacts with the press and public media organisations. They represent politicians, celebrities, charities, NGOs, CEOs and business leaders — developing communications plans, creating media opportunities, and setting-up press conferences to raise their profile.
As a media officer you could be writing a speech for a political candidate, organising an interview and photoshoot with a magazine for a celebrity, coaching a CEO before a press appearance, meeting with the marketing team to develop a communications and media plan for a charity, or reviewing a press release before sending to a list of media outlets for a manufacturing firm.
This is a very busy job role for high-energy, dynamic people who can juggle multiple calendars (as well as their own) without making a fuss.
Media Officers in Australia generally earn between $80,000 - $90,000 depending on your qualifications and specialist skills, as well as the profile of the organisation (or individual) you work for.
There are currently 31,100 public relations professionals employed across Australia. Some of these are Media Officers. They are employed by public corporations, government agencies, and non-profits as well as individuals such as politicians and celebrities. There are also opportunities for Media Officers to work as independent consultants.
Media Officers have outstanding communication skills including high level business writing and content development. To succeed, you’ll also need impeccable personal presentation.
The minimum entry-point for Media Officers in Australia is the Diploma of Marketing and Communications, though many corporate organisations and government agencies will expect you to have a Bachelor’s degree in communications, marketing, journalism, or public relations.
Source: Australian Government Labour Market Insights 2023
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