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Social Media Analysts are marketing professionals with specialist skills in performance assessment, data analysis, and report writing. They analyse and evaluate the effectiveness of an organisation’s social media channels and develop actionable reports and recommendations for decision-makers.
As a Social Media Analyst you could be designing a questionnaire for Facebook users, evaluating the engagement and Return On Investment (ROI) of last month’s Instagram advertising, entering raw customer data into the CRM, presenting an infographic with recommendations to the marketing department, or meeting with the CEO and marketing manager to discuss next year’s advertising strategies.
To be successful in this career you’ll need outstanding attention to detail and critical thinking as well as the ability to identify causal relationships and emerging trends.
There are 2 courses available for people who want to become a Social Media Analyst.
Possible job outcomes:
The Social Media Marketing: Elevate course equips students with the technical skills and strategic mindset necessary to excel as Social Media Marketers. Students will learn to create inspiring content that stimulates brand conversations, builds communities, drives traffic, and boosts sales. This hands-on course responds to the growing demand for skilled marketers, providing a balanced skill set that enables students to produce compelling content supported by a solid marketing strategy. It's ideal for anyone aiming to effectively engage with diverse audiences through social media. .
Average duration: 6 months.
The Bachelor of Arts (Social Media) focuses on digital content creation for diverse social media platforms to captivate audiences and foster communities. Students hone production abilities, learn storytelling forms, and understand the ethical and legal aspects of modern content production. This course emphasizes the significance of crafting an online presence, and examines the profound influence of social media on individual identities and interpersonal relations across various spheres. .
Average duration: 3 years.
There are no clear salary figures for Social Media Analysts working in Australia at this time. Increase your earning capacity by undertaking additional studies in business analytics and programming.
There are no clear employment figures for Social Media Analysts working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Social Media Analysts have their own consultancies and work freelance.
Social Media Analysts need a thorough knowledge of marketing principles and the psychology behind consumer behaviour. You’ll also need skills in applied data analytics. Suitable qualifications include the Bachelor of Business (Marketing Analytics), Bachelor of Digital Marketing, or Bachelor of Communications (Marketing).
If you already hold a degree, consider the Master of Digital Marketing, Master of Business Administration (Marketing), or Master of Analytics (Marketing).
Source: Australian Government Labour Market Insights 2023
We’ll find nearby campuses and check if you’re eligible for funding in your state.
Here are some potential career pathways within marketing and social media marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
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Brand Ambassador
Brand Designer
Brand Strategist
Communications Adviser
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Communications Officer
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Content Strategist
Digital Marketing Assistant
Digital Media Specialist
Digital Media Strategist
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International Relations Officer
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Market Research Analyst
Market Researcher
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Marketing Communications Specialist
Marketing Coordinator
Marketing Officer
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Media Advisor
Media Buyer
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Media Coordinator
Media Researcher
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Multimedia Specialist
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Paid Search Manager
Product Specialist
Public Relations Officer
Public Relations Specialist
Publicist
Science Communicator
Social Media Analyst
Social Media Coordinator
Social Media Manager
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Social Media Specialist
Social Media Strategist
Account Director
$1,920 weekly pay
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$1,340 weekly pay
Brand Manager
Campaign Manager
$1,500 weekly pay
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Communications Specialist
Communications Strategist
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Content Marketing Manager
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Digital Marketing Manager
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Digital Media Manager
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Marketing Communications Manager
Marketing Consultant
Marketing Director
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Marketing Executive
Marketing Manager
Marketing Project Manager
Marketing Strategist
Media Consultant
Media Relations Specialist
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Product Manager
Product Marketing Manager
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Promotions Manager
Public Relations Consultant
Public Relations Manager
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Social Media Marketing
Social Marketer
Social Media Consultant
Social Media Marketer