Penfold College
Diploma of Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Delivery mode
Penfold College offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- level 3/123 Lonsdale St, Melbourne VIC 3000, Australia
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry to this qualification is limited to those who:
- Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.or
- Have two years equivalent full-time relevant work experience.
In addition to above, student must:
- Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
- Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
- Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
- Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the CRICOS provider is able to provide.
- Have successfully completed Australian year 12 or equivalent.
- Are at least at age of 18 on the date of course commencement.
Course fees
Career opportunities
The Diploma of Marketing and Communication will prepare you for the following roles.
Communications Manager
Communications Managers are responsible for the way an organisation communicates with its clients, stakeholders and the general public — as well as...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Account Director
Account Directors manage relationships between the organisation and their key clients. They are skilled negotiators and have a background in sales...
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Brand Ambassador
A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in adv...
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
Junior Website Designer
A Junior Website Designer assists with the development and maintenance of websites for their own organisation or for clients. You’ll work with clie...
Content Manager
A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social m...
Marketing Officer
A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing...
Marketing Assistant
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media...
Creative Entrepreneur
A Creative Entrepreneur develops innovative business ideas in creative industries such as art, design, or media. You may work independently or with...
E-Commerce Developer
An E-Commerce Developer creates and maintains online shopping platforms to enhance user experience and sales. You may work for retail companies or...
Digital Business Strategist
A Digital Business Strategist develops and implements digital strategies to drive business growth and enhance online presence. You might work in va...
Product Specialist
A Product Specialist provides expertise and support for specific products within a company. You might work in various sectors, including technology...
Account Manager
Account Managers build strong relationships with an organisation’s clients and customers. They are usually assigned a client list based on geograph...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Email Marketing Specialist
An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer data...
Freelance Artist
A Freelance Artist produces art pieces in a range of mediums. You might specialise in a type of artwork such as sculptures or paintings and you mig...
Digital Media Strategist
A Digital Media Strategist develops and implements comprehensive digital marketing strategies to enhance brand visibility and engagement. You may w...
Social Media Strategist
A Social Media Strategist develops and implements effective social media strategies to enhance a brand's online presence and engagement. This role...
ICT Sales Assistant
An ICT Sales Assistant is crucial in technology sales, helping customers select and purchase ICT products. Their duties include providing product k...
Multimedia Designer
A Multimedia Designer is responsible for creating a variety of visual content across multiple platforms, including digital graphics, animations, vi...
Social Marketer
A Social Marketer develops and executes marketing strategies to enhance brand presence across social media platforms. They analyse trends and audie...
Account Executive
An Account Executive sells products or services to customers in a range of industries. You’ll develop strong working relationships with your portfo...
Travel Agency Manager
A Travel Agency Manager oversees operations at a travel agency store or shopfront. You might supervise staff and take care of issues such as budget...
Real Estate Agency Manager
A Real Estate Agency Manager oversees the agency's daily operations, ensuring efficient property sales, leasing, and customer service. Responsibili...
Cellar Door Manager
A Cellar Door Manager attends to the daily running of the cellar door facility at a winery. Your role will be centred around selling the wine produ...
Radio Producer
A Radio Producer coordinates the production of radio programs. You’ll work with radio announcers to come up with topics to discuss on-air and you m...
Design Strategist
A Design Strategist develops and implements design strategies to meet business goals and enhance user experiences. You might work in design firms,...
E-Commerce Manager
An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...
New Home Sales Consultant
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
Fashion Photographer
A Fashion Photographer takes photos of fashion models to showcase clothing or accessories. You might specialise in a particular type of photography...
Portrait Photographer
A Portrait Photographer takes high quality photos of people or groups. You’ll work with clients to discuss their needs and arrange photo shoots in...
Screenplay Writer
A Screenplay Writer creates scripts for television or film productions. You might come up with your own ideas for stories or you might be working w...
Car Salesman
A Car Salesman assists customers who are purchasing a vehicle. You might work in a new car showroom or in a used vehicles lot. Car Salesmen might s...
Pre-Press Operator
A Pre-Press Operator prepares text, images and graphics ready for printing in a range of formats. You might use software to prepare printing materi...
Visual Merchandiser
A Visual Merchandiser prepares displays of products in a retail environment. You might market new products, create seasonal displays or display mer...
Senior Merchandiser
A Senior Merchandiser leads a team creating retail and fashion displays. You might work for a large retail chain or take on individual clients. Sen...
Multimedia Writer
A Multimedia Writer creates blogs and other articles for online publication. You might produce content for podcasts, websites, vlogs and other digi...
Marketing Director
A Marketing Director coordinates marketing activities for a brand, product or organisation. You’ll come up with marketing strategies and carry out...
Retail Executive
A Retail Executive oversees operations at a retail company. You might set sales targets and make sure stores are meeting financial goals. Retail Ex...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Retention Specialist
A Retention Specialist develops customer loyalty for a store, brand or organisation. You’ll make sure customers and clients have a positive experie...
Market Researcher
A Market Researcher collects information on customer trends and behaviours. You might conduct interviews, surveys and data analysis to determine co...
Fundraising Coordinator
A Fundraising Coordinator develops campaigns and activities to raise money for charities and non-profit organisations. You’ll carry out event plann...
Paid Search Manager
A Paid Search Manager develops strategies to direct web users to an organisation’s website. You’ll analyse client needs and examine audience activi...
Relationship Manager
A Relationship Manager works to build loyalty and long term business relationships with clients. You’ll make sure customers have positive experienc...
Communications Adviser
A Communications Adviser provides guidance on the release of information for a large organisation or business. You might oversee media and communic...
Communications Officer
Communications Officers are part of the marketing and PR department, creating content and assisting with the development of communications strategi...
Media Analyst
Media Analysts are marketing professionals who analyse and evaluate the effectiveness of marketing campaigns, advertising, and promotional activiti...
Communications Strategist
Communications Strategists are marketing professionals who develop and oversee the organisation’s brand and communications strategy. They carry out...
Media Officer
Media Officers direct the way an organisation (or an individual) interacts with the press and public media organisations. They represent politician...
Digital Media Specialist
A Digital Media Specialist creates and manages content for online platforms to enhance brand visibility and engagement. You may work across various...
Gallery Manager
Gallery Managers oversee the daily operations at art galleries and museums. This may include business administration, art sales, advertising, recru...
Sponsorship Manager
Sponsorship Managers are marketing professionals who work for community-based organisations such as charities, art galleries, museums, sports teams...
Student Recruitment Officer
Student Recruitment Officers are employed by universities, colleges and training organisations to attract potential students to the institution and...
Digital Producer
A Digital Producer is responsible for overseeing the production and delivery of digital content across various platforms, ensuring it aligns with t...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Film Producer
A Film Producer oversees all stages of film production, including development, planning, financing, shooting, and post-production. Duties involve m...
Event Photographer
An Event Photographer is responsible for capturing high-quality images at various events, such as weddings, corporate functions, and parties, to vi...
Product Photographer
A Product Photographer is responsible for capturing high-quality images of products for various media, including websites, catalogues, and advertis...
Arts Programmer
An Arts Programmer is responsible for developing and managing artistic and cultural programs, ensuring they align with community needs and organisa...
Art Gallery Director
An Art Gallery Director oversees daily operations at a gallery or community art space. You might coordinate exhibitions and liaise with artists to...
Visual Communication Designer
A Visual Communication Designer creates visual content to convey messages effectively. You might work in advertising agencies, design studios, or c...
Information Designer
An Information Designer creates clear and effective visual representations of data and complex information. You might work in design agencies, corp...
Digital Artist
A Digital Artist creates video and pictorial content for use in online media. You might plan material and work with a small crew to produce it. Dig...
Editorial Writer
An Editorial Writer is responsible for producing insightful written content that informs and engages the audience on various topics, often working...
Creative Writer
A Creative Writer is responsible for crafting engaging content across various platforms, including websites, social media, marketing materials, and...
Public Affairs Consultant
A Public Affairs Consultant advises organisations on strategies to manage their relationships with government entities, media, and the public. You...
Media Advisor
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
Strategic Advisor
A Strategic Advisor provides expert guidance to organisations on long-term plans and initiatives. You might work in various sectors, including busi...
Film and TV Production Manager
A Film and TV Production Manager coordinates the creation of television programs, movies and other specialist productions. You’ll organise performe...
Business Development Consultant
A Business Development Consultant identifies and creates new business opportunities to drive growth and profitability. You might work in various in...
Global Account Manager
A Global Account Manager oversees the relationships and business development with key international clients. You might work in a corporate office,...
Customer Relationship Manager
A Customer Relationship Manager maintains and strengthens relationships with clients to ensure their satisfaction and loyalty. You might work in va...
Pharmaceutical Sales Representative
Pharmaceutical Sales Representatives work for pharmaceutical manufacturers and suppliers of medical, dental, and veterinary pharmaceutical products...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
Marketing Communications Manager
A Marketing Communications Manager develops and implements strategies to promote a company’s products or services. You might work in-house for a co...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Content Strategist
A Content Strategist plans and oversees the creation of content to meet organisational goals. You might work in a variety of sectors, including dig...
Blog Writer
Blog Writers are digital marketing professionals who write blog content for websites and business blogs. They are skilled writers and have a workin...
Advertising Copywriter
Advertising Copywriters are marketing professionals who write persuasive copy for pay-per-click ads, billboards, brochures, print media advertiseme...
Feature Writer
Feature Writers are professional journalists who write feature stories for newspapers, magazines, and online publications. They specialise in long-...
Freelance Writer
Freelance Writers are writing professionals who work on their own terms for a range of business clients and/or media outlets. They are usually self...
Advertising Executive
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
Public Relations Executive
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
Magazine Stylist
A Magazine Stylist is responsible for creating visually appealing layouts for magazines, coordinating photo shoots, and collaborating with photogra...
Event Stylist
An Event Stylist creates decor and designs for events like weddings and corporate functions. You may work independently or with event planning team...
Sports Marketing Manager
A Sports Marketing Manager promotes sports teams, events, or products to engage fans and drive revenue. You might work with professional sports tea...
Category Manager
A Category Manager oversees the development and performance of specific product categories within a company. You might work in retail, manufacturin...
Media Relations Specialist
A Media Relations Specialist manages and enhances an organisation’s public image through strategic communication with the media. You might work in...
Arts Writer
An Arts Writer is responsible for producing engaging content that critiques and explores various forms of artistic expression, including visual art...
Advertising Account Manager
An Advertising Account Manager is responsible for overseeing client accounts within an advertising agency. You will act as the main point of contac...
