Swinburne University of Technology
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationDevelop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.
Delivery mode
Swinburne University of Technology offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- John Street, Hawthorn
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Qualifications
One of the following:
- the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees).
Applicants without a formal qualification may be considered for entry if they have significant and relevant work experience and/or upon completion of the STAT test.
Course prerequisites
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About Swinburne University of Technology
Swinburne University of Technology helps you reach your study and career goals through a wide range of courses and pathways. You’ll receive individual attention and attend small, manageable classes. You’ll enjoy an exciting and dynamic experience, whether studying at our modern campuses, in the workplace or online.
Our impressive network of industry links informs our programs and provides you with valuable work experience opportunities. For over 50 years, Swinburne has been partnering with leading Australian and global organisations to offer students authentic workplace experiences.
We are a progressive university with a focus on innovative research that has real impact and is recognised internationally.
