Swinburne University of Technology
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationDevelop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.
Delivery mode
Swinburne University of Technology offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- John Street, Hawthorn
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Qualifications
One of the following:
- the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees).
Applicants without a formal qualification may be considered for entry if they have significant and relevant work experience and/or upon completion of the STAT test.
Course prerequisites
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
New Home Sales Consultant
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Fundraising Coordinator
A Fundraising Coordinator develops campaigns and activities to raise money for charities and non-profit organisations. You’ll carry out event plann...
Gallery Manager
Gallery Managers oversee the daily operations at art galleries and museums. This may include business administration, art sales, advertising, recru...
Sponsorship Manager
Sponsorship Managers are marketing professionals who work for community-based organisations such as charities, art galleries, museums, sports teams...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Content Executive
A Content Executive helps to coordinate the production of material used in a range of media. You might specialise in social media content, website...
Pharmaceutical Sales Representative
Pharmaceutical Sales Representatives work for pharmaceutical manufacturers and suppliers of medical, dental, and veterinary pharmaceutical products...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Swinburne University of Technology
Swinburne University of Technology helps you reach your study and career goals through a wide range of courses and pathways. You’ll receive individual attention and attend small, manageable classes. You’ll enjoy an exciting and dynamic experience, whether studying at our modern campuses, in the workplace or online.
