RMIT University

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

Become prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects.

With the Bachelor of Business at RMIT you will enjoy a cross-disciplinary, flexible and personalised degree that allows you to pursue a range of diverse interest areas across business. You will gain practical real-world experience throughout your degree with the College of Business and Law and our industry partners.

Delivery mode

RMIT University offers this course through the following delivery modes:

Blended

Combine the flexibility of online learning with the support of on campus learning.

Locations
  • 124 La Trobe Street, Melbourne

Entry requirements

Domestic Students

  • There are no mandated entry requirements.
Additional requirements may apply.

Course fees

Estimated Fee* $45,426 $123,840 Fees are based on full-time study.

For more information about this course and payment options please enquire now.

Study mode Blended
Duration 3 Years
Estimated fee* $45,426 $123,840

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

About RMIT University

RMIT is a world leader in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.

Operating since 1995
Legal name Royal Melbourne Institute of Technology
CRICOS code