RMIT University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationBecome prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.
When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.
The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects.
With the Bachelor of Business at RMIT you will enjoy a cross-disciplinary, flexible and personalised degree that allows you to pursue a range of diverse interest areas across business. You will gain practical real-world experience throughout your degree with the College of Business and Law and our industry partners.
Delivery mode
RMIT University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 124 La Trobe Street, Melbourne
Entry requirements
Domestic Students
- There are no mandated entry requirements.
You must have successfully completed an Australian Year 12 (or equivalent qualification).
Prerequisites
Victorian Certificate of Education (VCE) units 3 and 4:
- a study score of at least 25 in English other than EAL; or
- a study score of at least 30 in English (EAL)
Minimum English language requirements for local students.
The following information provides you with the minimum English language requirements for entry into RMIT programs for applicants who are Australian Citizens, Permanent Residents, New Zealand Citizens or a person seeking asylum who holds either a: Temporary Protection Visa (TPV), or Safe Haven Enterprise Visa (SHEV) or Bridging Visa E or Humanitarian Stay (Temporary) visa.
I am an applicant with recent secondary education (current or within the past two years)
Entry to this program is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement. You will be ranked on your ATAR plus any adjustment factors.
I am an applicant with Vocational Education and Training study
We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked.
Successful completion of any Australian Diploma or Advanced Diploma (or equivalent) will meet the minimum entry requirements for this course.
I am an applicant with Work and Life Experience
Entry to this program is competitive. Applicants are ranked and selected in order of merit based on their academic achievement, e.g., Special Tertiary Admission Test (STAT) score (including any adjustment factors).
You must have successfully completed an Australian Year 12 (or equivalent qualification) and meet the stated prerequisites.
Work and life experience does not provide any additional consideration for entry to this program. You may satisfy the academic requirements by completing the STAT multiple choice.Special Tertiary Admissions Test (STAT)
You may satisfy the academic requirements by completing the STAT multiple choice. Your overall score will be converted to an equivalent ATAR and competitively ranked for selection.
Your STAT results are valid for two years prior to the commencement of your study.
If you are applying to RMIT as an applicant with work and life experience, you may sit the STAT multiple choice if you:
- are 19 years of age or over as of 1 January in the year in which you will start your studies and
- have not been enrolled in secondary studies for at least two years and
- have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program.
You are still required to meet all other program prerequisites or equivalents.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
$45,426
$123,840
$45,426
$123,840
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About RMIT University
RMIT is a world leader in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.
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At RMIT, teaching, research, and engagement are central to making an impact and creating life-changing experiences for our students.