The University of Newcastle

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

This program gives students a broad understanding of Australian and global business environments. You will graduate with skills and attributes valued by employers in disciplines.

Marketing

These are courses currently available in "Marketing Major":

  • Advertising and Marketing Communications Strategy
  • Consumer Behaviour
  • Creating and Managing Brands
  • Digital and Social Media Marketing
  • International Marketing
  • Marketing Research
  • Project in Business
  • Services Marketing
  • Strategic Marketing Management

Delivery mode

The University of Newcastle offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • Auckland St & King St, Newcastle

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Applicants with recent secondary education

Assumed knowledge

HSC Mathematics Advanced

Applicants with higher education study

If you completed or partially completed higher education studies, your grade point average can be converted to a selection rank for admission purposes.

Applicants with vocational education and training (VET) study

If you completed or partially completed competency-based vocational education and training (such as TAFE, a private Registered Training Provider, or vocational studies undertaken in high school), this can be used to determine your eligibility for admission.

Studies completed at an AQF Level 4 (Cert IV) or higher provide Guaranteed Entry into many of our undergraduate programs.

Applicants with work and life experience

If you do not have an ATAR (or equivalent) or formal qualification, Newcastle University offers a range of pathways toward your dream degree. No matter what your age or experience, there is a place for you.

English proficiency requirements

IELTS overall minimum - 6.0

IELTS section minimum - 6.0

Additional requirements may apply.

Course fees

Estimated Fee* $0 - $103,035 $0 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$103,035
Standard Tuition:
$0
Full Fee Tuition:
$103,035
Full Fee Tuition:
$0
Enquire with The University of Newcastle to find out more.
Study mode On Campus
Duration 3 Years
Estimated fee* $0 - $103,035 $0 Support may be available

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Product Marketing Manager

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...

Avg yearly income $134,940
Entry barriers Low

Promotions Manager

A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...

Avg yearly income $88,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...

Avg yearly income $91,520
Entry barriers Low

International Marketer

An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...

Avg yearly income $73,840
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...

Avg yearly income $109,980
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

About The University of Newcastle

A university of and for our regions, the University of Newcastle has delivered superior education and world-class research since 1965.

By working with our industry, community and government partners, we translate new knowledge into innovations that make a real difference – to our communities, our economy and our planet.

Dedicated to our core values of equity, excellence, engagement and sustainability, the University of Newcastle is a globally recognised education institution committed to solving the world's greatest problems.