The University of Newcastle
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationThis program gives students a broad understanding of Australian and global business environments. You will graduate with skills and attributes valued by employers in disciplines.
Marketing
These are courses currently available in "Marketing Major":
- Advertising and Marketing Communications Strategy
- Consumer Behaviour
- Creating and Managing Brands
- Digital and Social Media Marketing
- International Marketing
- Marketing Research
- Project in Business
- Services Marketing
- Strategic Marketing Management
Delivery mode
The University of Newcastle offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Auckland St & King St, Newcastle
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Applicants with recent secondary education
Assumed knowledge
HSC Mathematics Advanced
Applicants with higher education study
If you completed or partially completed higher education studies, your grade point average can be converted to a selection rank for admission purposes.
Applicants with vocational education and training (VET) study
If you completed or partially completed competency-based vocational education and training (such as TAFE, a private Registered Training Provider, or vocational studies undertaken in high school), this can be used to determine your eligibility for admission.
Studies completed at an AQF Level 4 (Cert IV) or higher provide Guaranteed Entry into many of our undergraduate programs.
Applicants with work and life experience
If you do not have an ATAR (or equivalent) or formal qualification, Newcastle University offers a range of pathways toward your dream degree. No matter what your age or experience, there is a place for you.
English proficiency requirements
IELTS overall minimum - 6.0
IELTS section minimum - 6.0
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About The University of Newcastle
A university of and for our regions, the University of Newcastle has delivered superior education and world-class research since 1965.
The spirit of looking to the future to imagine and then realise possibilities is at the essence of the University of Newcastle: our motto is ‘I look ahead’.
