Victoria University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationBecome a savvy, switched-on marketer, connecting brands, products and services with their target markets.
Choose the Bachelor of Business (Marketing) and get ready for a fast-paced and rewarding career in the marketing industry. Our course will teach you about markets and customers, marketing strategies and global environments.
You'll gain the skills, knowledge and valuable industry experience to work in an evolving marketplace where customers' needs are continually changing.
Delivery mode
Victoria University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 70–104 Ballarat Road, Footscray
- Corner of Nicholson & Buckley Streets, Footscray
- City Campus - 370 Little Lonsdale Street, Melbourne
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Applicants with recent secondary education (within the last 2 years)
- Australian Senior Secondary Certificate (e.g. VCE) or
- an Australian or overseas equivalent or
- an International Baccalaureate (IB).
Applicants with vocational education and training (VET/TAFE) study
This information is for people who have completed an accredited award at an Australian Registered Training Organisation.
- Completion of an Australian Advanced Diploma or Diploma (or equivalent). OR:
- Completion of the Certificate IV in Tertiary Preparation (or equivalent). OR:
Applicants with higher education study
This information is for people whose highest level of study since leaving secondary education is a higher education course.
- Full or partial completion of an Australian Higher Education award (or equivalent). OR:
- Completion of two units of Higher Education studies. OR:
- Completion of a bridging or enabling course eg. Foundation course or equivalent.
Applicants with work & life experience
This information is for applicants who left secondary school more than two years ago and who have not undertaken VET or higher education study since then.
- Five years (minimum) work/life experience in Business, Commerce or similar. OR:
- Applicants that completed an Australian Senior Secondary Certificate more than two years ago.. PLUS:
- Units 3 and 4: a study score of at least 25 in English (EAL) or 20 in any other English (or equivalent).
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About Victoria University
For more than 100 years, Victoria University (VU) has offered accessible education to students in Melbourne’s west and beyond.
VU is one of only six universities in Australia to offer courses in both TAFE and higher education. From certificates to diplomas, degrees and postgraduate courses, you can begin your studies at any point and pathway between courses to achieve your goals, regardless of your starting point.
Our flexible approach to learning and teaching supports our strategic plan.
We aim to continue creating positive outcomes for education, industry and our community into the future.
