Griffith University

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

If you're creative, a good communicator and a quick thinker, marketing is for you. You'll gain perspective on how a market works; its audiences, drivers, barriers and consumer behaviour. You'll also learn about data-driven decision making and identifying target markets. Learn to stay ahead of competitors with effective promotion and advertising.

Delivery mode

Griffith University offers this course through the following delivery modes:

Blended

Combine the flexibility of online learning with the support of on campus learning.


Locations
  • 170 Kessels Rd, Nathan
  • Parklands Dr, Southport

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Prerequisites

Any General or Applied English subject (Units 3&4, C)

Assumed Knowledge

From 2024 English is Assumed Knowledge

*The above ATAR/Rank from the 2023 admission cycle represents the minimum adjusted ATAR/Rank to which an offer was made. Minimum thresholds can change from year to year and should be used as a guide only for any future intakes. Applicants with VET qualifications may not be offered a place if the lowest selection rank is higher than the equivalent rank for the VET qualification. Quotas may apply to this program.

VET Qualification

Certificate III

Language requirements

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

  • A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
  • OR a minimum score of 575 on TOEFL
  • OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
  • OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
  • OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
  • OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

Additional requirements may apply.

Course fees

Estimated Fee* $0 - $43,500 $100,500 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$43,500
Standard Tuition:
$100,500
Full Fee Tuition:
$43,500
Full Fee Tuition:
$100,500
Enquire with Griffith University to find out more.
Study mode Blended
Duration 3 Years
Estimated fee* $0 - $43,500 $100,500 Support may be available

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Product Marketing Manager

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...

Avg yearly income $134,940
Entry barriers Low

Promotions Manager

A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...

Avg yearly income $88,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...

Avg yearly income $91,520
Entry barriers Low

International Marketer

An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...

Avg yearly income $73,840
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...

Avg yearly income $109,980
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

About Griffith University

Since 1975, our teaching and research have been focused on addressing the most important social and environmental issues of our time. Today, that mission is as relevant as ever.

Social and environmental responsibility drive everything we do, from pioneering teaching in modern Asian studies and environmental science to our long-time support for First Peoples, social justice and sustainable practices.

Consistently ranking in the top 2 per cent of universities globally, our degrees are designed with industry in mind, the future in our sights, and social impact at heart.

With more than 55,000 students, our community spans five campuses across South East Queensland plus our Digital campus, complemented by a global alumni network of over 200,000 graduates.

We know the world can, and should, be a better place—for everyone. And in helping thousands of different people create a brighter future for themselves, we're doing our part to create a brighter future for all.