Griffith University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationIf you're creative, a good communicator and a quick thinker, marketing is for you. You'll gain perspective on how a market works; its audiences, drivers, barriers and consumer behaviour. You'll also learn about data-driven decision making and identifying target markets. Learn to stay ahead of competitors with effective promotion and advertising.
Delivery mode
Griffith University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 170 Kessels Rd, Nathan
- Parklands Dr, Southport
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Prerequisites
Any General or Applied English subject (Units 3&4, C)
Assumed Knowledge
From 2024 English is Assumed Knowledge
*The above ATAR/Rank from the 2023 admission cycle represents the minimum adjusted ATAR/Rank to which an offer was made. Minimum thresholds can change from year to year and should be used as a guide only for any future intakes. Applicants with VET qualifications may not be offered a place if the lowest selection rank is higher than the equivalent rank for the VET qualification. Quotas may apply to this program.
VET Qualification
Certificate III
Language requirements
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR a minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
- OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
- OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
- OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
New Home Sales Consultant
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
About Griffith University
With social responsibility at the heart of everything we teach, our pursuit of excellence goes beyond the purely academic—to us, being truly great means truly doing good.
In all we do, we strive to create positive, meaningful change in the lives of our students, their families and friends, and society at large.
At Griffith, we believe education is for everyone. No matter their background, we strive to provide the absolute best support to help our students reach their potential. We deliver unique opportunities, made possible through our rich and varied industry partnerships, so that they can access world-class experiences and rewarding careers.
