Macquarie University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationMarketing is a combination of specific actions, activities and processes an organisation uses to promote its goods or services. A key contributor to an organisation’s profitability and sustainable performance, it also provides value for consumers and for society on a broader scale. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.
The Marketing major will provide you with capabilities to work in rapidly changing markets, where organisations require a deep understanding of key strategic marketing issues – increased competition, changing demographics, buyer awareness, corporate social responsibility – that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible and informed decisions.
Delivery mode
Macquarie University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- Level 24, 123 Pitt Street (Angel Place), Sydney
- 4–6 Eastern Road, Macquarie University
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Assumed knowledge
HSC Mathematics Standard 2 or equivalent. If you don't have the assumed knowledge, you're advised to include a quantitative methods elective unit in your first year of study.
Recognition of prior learning (RPL)
If you’ve completed prior study at diploma level or higher, you may be eligible for credit towards your degree.
Your prior learning may consist of:
- formal learning (post-secondary study)
- informal and non-formal learning (work and life experience).
English language requirements
When applying to study at Macquarie University, you’re required to provide evidence of proficiency in English.
You may satisfy the English language requirements if you’ve completed:
- senior secondary studies equivalent to the New South Wales HSC
- at least one year of full-time Australian or comparable tertiary study in a country of qualification.
The required standard of English for this degree is: IELTS band overall 6.5
Additional requirements may apply.Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About Macquarie University
Macquarie University is recognised globally for its pre-eminence in key research disciplines, as well as producing graduates who are among the most sought-after professionals in the world.
Since our foundation in 1964, we have aspired to be a different type of university: one unbound by ivory towers and sandstone walls. Rather, we are focused on fostering collaboration between students, academics, industry and society, encouraging all to traverse the boundaries of their own perspectives and effect change.
Over the years, we have grown to become the centre of a vibrant local and global community – a place of constant stimulus and human interaction. Together, we advance world-class theoretical thinking and translate it into real-world solutions.
We’re connecting people across the most diverse fields of knowledge to create bold new possibilities: for their careers, intellectual endeavours, enterprises and the common good.
