University of Technology Sydney
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationThis course is designed for aspiring professionals from various backgrounds, seeking to shape a career in business with a focus on ethical and sustainable practices. Choose this course for its comprehensive foundation in business principles, coupled with the flexibility to specialise from the second year, aligning with your interests and career goals. The Bachelor of Business is the most in-demand business course in New South Wales (University Admissions Centre, 2024). What sets this course apart is its strong emphasis on social justice and its design in collaboration with industry leaders, ensuring relevance and impact. You will gain a robust understanding of business operations, with the ability to customise your learning through a selection of a major and other options such as second majors, sub-majors, major extensions and electives.
Marketing Major
The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance.
Delivery mode
University of Technology Sydney offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- University of Technology, 15 Broadway, Broadway
Entry requirements
Domestic Students
- Completed Diploma (AQF Level 5) AND
- Completed Year 12 (ATAR optional) with ATAR 85.00 or equivalent AND
- IELTS score of 6.50 or TOEFL iBT score of 79.00 or PTE score of 58.00 or its equivalent AND
- Assumed Knowledge: Mathematics and any two units of English.
- Completed Diploma (AQF Level 5) or above or overseas qualification at the required level AND
- Completed Year 12 (ATAR optional) or equivalent AND
- IELTS score of 6.50 or TOEFL iBT score of 79.00 or PTE score of 58.00 or its equivalent AND
- Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Course fees
For more information about this course and payment options please enquire now.
$50,976
$140,256
$50,976
$140,256
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About University of Technology Sydney
UTS is the top-ranked young university in Australia. Our vision is to be a leading public university of technology recognised for our global impact. We’re known for our innovative teaching. We’re committed to practical innovation and research that benefits industry and society. We believe in social change to create a more just and equal world.
We are a dynamic and cosmopolitan university that marks the gateway to Sydney — Australia's economic, multicultural, innovative and creative global city.
UTS is a public university of technology defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.
UTS has an ambitious new vision, to be a leading public university of technology recognised for our global impact.
Through our education, research and engagement we will become an internationally great public university, delivering real benefit for society.
