Monash University

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

A strong marketing strategy is what separates the brands you recognise from the ones you don't. Marketing is about more than just sales or advertising – it's actually a dynamic, complex activity that focuses on providing value to both organisations and consumers.

A major in Marketing provides you with valuable marketing insight and background for use in any part of any organisation, and will equip you with marketing skills for the broadest possible spectrum of roles.

Delivery mode

Monash University offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • 900 Dandenong Road, Caulfield East

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Recent Secondary Education

Subject prerequisites:

  • Australian VCE subjects:
    1. English - Units 3 & 4: a study score of at least 27 in English (EAL) or at least 25 in English other than EAL
    2. Maths - Units 3 & 4: a study score of at least 22 in one of Maths: Mathematical Methods or Maths: Specialist Mathematics or at least 25 in Maths: General Mathematics (previously known as Maths: Further Mathematics)
    3. Sciences/Other - N/A
  • IB subjects:
    1. English - At least 4 in English SL or 3 in English HL or 5 in English B SL or 4 in English B HL
    2. Maths - At least 4 in Mathematics: Applications and Interpretations SL or 4 in Mathematics: Analysis and Approaches SL or 3 in Mathematics: Applications and Interpretations HL or 3 in Mathematics: Analysis and Approaches HL
    3. Sciences/Other - N/A

VET Study

All applicants must satisfy the equivalence of the VCE subject prerequisites.

VET Certificate IV, Diploma or Advanced Diploma graduates: Applicants will require a minimum of 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements.

Higher Education

University: Applicants will require a minimum 60% average to be considered for selection. Preference will be given to applicants whose prior studies are related to the course. A minimum of two single units must be completed in order to meet minimum admission requirements.

All applicants must satisfy the equivalence of the VCE subject prerequisites.

Work and life experience

Applicants who have successfully completed Year 12 are eligible to apply for this course.

Applicants with no formal secondary or tertiary qualifications are not eligible to apply for this course. This course uses the entire academic record as part of its selection considerations.

If you don't have the entrance requirements above, you'll be able to gain entry to this course by completing the pathway Monash College Diploma of Business, Monash College Diploma of Commerce or Diploma of Tertiary Studies (DOTS).

Additional requirements may apply.

Course fees

Estimated Fee* $0 - $105,000 $156,600 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$105,000
Standard Tuition:
$156,600
Full Fee Tuition:
$105,000
Full Fee Tuition:
$156,600
Enquire with Monash University to find out more.
Study mode On Campus
Duration 3 Years
Estimated fee* $0 - $105,000 $156,600 Support may be available

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Product Marketing Manager

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...

Avg yearly income $134,940
Entry barriers Low

Promotions Manager

A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...

Avg yearly income $88,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...

Avg yearly income $91,520
Entry barriers Low

International Marketer

An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...

Avg yearly income $73,840
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...

Avg yearly income $109,980
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

About Monash University

Monash is a modern, global, research-intensive university, delivering education and research excellence in Australia and across the Indo-Pacific.

We’re making a positive impact on today's global challenges – whether that’s by mitigating climate change, easing geopolitical insecurity or fostering healthy communities.

We've achieved an enviable reputation for research and teaching excellence in a short 60 years and are ranked among the world's top universities.