Victorian Institute of Education
Certificate IV in Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Delivery mode
Victorian Institute of Education offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Lvl 3, 741 George st, Sydney CBD, Haymarket
- Ground Floor, 97 Pirie st, Adelaide CBD
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Be at least 17 years of age and have completed Year 12 or equivalent.
Participate in a course entry interview to determine suitability for the course and student needs.
Have an IELTS* score of 5.5 (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
- Educated for 5 years in an English-speaking country; or
- Successful completion of an English Placement Test
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Certificate IV in Marketing and Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Digital Marketing Assistant
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Community Engagement Officer
A Community Engagement Officer encourages public participation and awareness of an organisation’s services. You might organise community events or...
Copywriter
A Copywriter produces written material for use in advertising and promotional material. You might write about a product or service or about an orga...
Brand Ambassador
A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in adv...
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Content Manager
A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social m...
Marketing Officer
A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing...
Marketing Assistant
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media...
Presales Consultant
A Presales Consultant is part of a sales team and may work across various industries. You might speak with clients or customers to determine their...
Junior Website Designer
A Junior Website Designer assists with the development and maintenance of websites for their own organisation or for clients. You’ll work with clie...
Creative Entrepreneur
A Creative Entrepreneur develops innovative business ideas in creative industries such as art, design, or media. You may work independently or with...
Account Manager
Account Managers build strong relationships with an organisation’s clients and customers. They are usually assigned a client list based on geograph...
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
Information Officer
Information Officers answer queries about their organisation’s goods and services by phone, email, chat, and social media. They issue forms, sales...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Email Marketing Specialist
An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer data...
Freelance Artist
A Freelance Artist produces art pieces in a range of mediums. You might specialise in a type of artwork such as sculptures or paintings and you mig...
Digital Media Strategist
A Digital Media Strategist develops and implements comprehensive digital marketing strategies to enhance brand visibility and engagement. You may w...
Social Media Strategist
A Social Media Strategist develops and implements effective social media strategies to enhance a brand's online presence and engagement. This role...
Intelligence Officer
An Intelligence Officer gathers, analyses, and interprets information to support national security and intelligence operations. You might work with...
Customer Success Manager
A Customer Success Manager ensures customers are happy with their experience with a business. You’ll provide follow up service and deal with any pr...
ICT Sales Assistant
An ICT Sales Assistant is crucial in technology sales, helping customers select and purchase ICT products. Their duties include providing product k...
Multimedia Designer
A Multimedia Designer is responsible for creating a variety of visual content across multiple platforms, including digital graphics, animations, vi...
Social Marketer
A Social Marketer develops and executes marketing strategies to enhance brand presence across social media platforms. They analyse trends and audie...
Venue Manager
A Venue Manager coordinates bookings and events at a function venue. You might host conferences, exhibitions, performances or corporate functions....
Student Experience Officer
A Student Experience Officer works with students to make sure they’re getting the most from their educational experience. You might work at a schoo...
Event Planner
An Event Planner organises events for a range of industries. You might coordinate community events, arrange conferences for work groups or organise...
Cellar Door Manager
A Cellar Door Manager attends to the daily running of the cellar door facility at a winery. Your role will be centred around selling the wine produ...
Radio Producer
A Radio Producer coordinates the production of radio programs. You’ll work with radio announcers to come up with topics to discuss on-air and you m...
Design Strategist
A Design Strategist develops and implements design strategies to meet business goals and enhance user experiences. You might work in design firms,...
E-Commerce Manager
An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...
Library Assistant
A Library Assistant works in a public library to process loans to borrowers. You’ll also check items back into the library system and return them t...
Museum Assistant
A Museum Assistant works in a museum or cultural centre. You might be in a customer service role where you greet visitors, answer their questions a...
Librarian
A Librarian provides a range of services to patrons in a public library or specialist library facility. You’ll manage borrowing systems and assist...
Gym Manager
A Gym Manager looks after a range of activities at a gym facility. You’ll ensure the facility meets correct standards and all equipment is properly...
Sales Representative
Sales Representatives (also known as a sales rep or sales agent) represent an organisation’s products and services — building relationships with pr...
Telemarketer
Telemarketers spend their days on the phone calling prospects and promoting their organisation’s products and services for sale. They usually work...
Sales Analyst
Sales Analysts carry out market research to determine prospects for the company’s service offerings, as well as the market for new goods and servic...
Fitness Centre Manager
A Fitness Centre Manager takes care of the overall running of a fitness facility. You might supervise staff and ensure they are properly trained fo...
Sales Consultant
Sales Consultants sell products and services from retail stores, wholesale outlets, and call centres. They promote the company’s service offerings...
High Performance Coach
A High Performance Coach provides specialised training for sportspeople and teams. You might develop techniques for improving individual performanc...
Conference Manager
A Conference Manager oversees the running of a conference, industry event or large meeting of stakeholders. You might liaise with industry represen...
Event Director
An Event Director oversees the overall development of a range of special events. You might work for an event organisation company or lead the event...
Exhibition Manager
An Exhibition Manager organises showcase exhibitions for a range of industries and special interest groups. You might liaise with stakeholders to d...
Tour Operations Manager
A Tour Operations Manager handles the daily running of a range of businesses providing services for tourists. You might manage a company providing...
Reservations Manager
A Reservations Manager supervises the daily running of the reservation department of a tourist operation. You might work for a tour guide company,...
Bakery Manager
A Bakery Manager oversees operations at a bakery or patisserie. You’ll supervise a team of staff and ensure products are made on time and to a high...
Fashion Photographer
A Fashion Photographer takes photos of fashion models to showcase clothing or accessories. You might specialise in a particular type of photography...
Portrait Photographer
A Portrait Photographer takes high quality photos of people or groups. You’ll work with clients to discuss their needs and arrange photo shoots in...
Screenplay Writer
A Screenplay Writer creates scripts for television or film productions. You might come up with your own ideas for stories or you might be working w...
Car Salesman
A Car Salesman assists customers who are purchasing a vehicle. You might work in a new car showroom or in a used vehicles lot. Car Salesmen might s...
Pre-Press Operator
A Pre-Press Operator prepares text, images and graphics ready for printing in a range of formats. You might use software to prepare printing materi...
Visual Merchandiser
A Visual Merchandiser prepares displays of products in a retail environment. You might market new products, create seasonal displays or display mer...
Senior Merchandiser
A Senior Merchandiser leads a team creating retail and fashion displays. You might work for a large retail chain or take on individual clients. Sen...
About Victorian Institute of Education
Victorian Institute of Education (VIE) is a vocational education and training provider located in the Central Business District of Sydney and Adelaide offers high quality accredited courses at Certificate III, IV and Diploma Level recognised in Australian Qualification Framework (AQF).
