Asset College
Certificate IV in Marketing and Communication
Nationally Recognised Vocational Education and Training (VET) This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Delivery mode
Asset College offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Standard Online Delivery
1 unit per month for up to 12 months. Includes regular contact with a trainer. Should allow 20 – 25 hours per week to study.
Accelerated Learning
For people with prior knowledge, skills or qualifications. 2 units per month for up to 6 months. Should allow 30 – 40 hours per week to study.
Assessment Only / RPL
For people with evidence of their extensive experience. We aim to have all RPL assessments finalised within 12 weeks but it is usually much quicker. The actual timeframe depends on the course you are seeking RPL for, how long it takes you to supply the evidence and how long it takes us to verify your evidence.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
What do I need before I start?
There are no formal prerequisite units required for entry into this course.
You will however require intermediate English language, literacy and numeracy (LLN) skills.
You will need access to a computer with Microsoft Office Suite, PDF reader capabilities and an internet connection.
This course is not open to international students (student visa 500).
Additional requirements may apply.Course fees
This qualification is available through online study or RPL. You can also opt to complete some units by RPL and some units through online study.
Online Study – $2,495
RPL – $1,250
Payment Options
Online Study
- Pay as You Go - Pay in 4 simple instalments.
- zipMoney – From $104 a week over 6 months. Up to 6 months interest free on zipMoney. Best for people with an existing zipMoney account.
RPL
Individualised quotes will be discussed with our RPL Manager after submission of a free skills assessment.
- 2 Split Payments - Pay 50% of the course fees to begin your RPL, with 50% due on completion before your certificate is issued.
- zipMoney Payment Plan
Career opportunities
The Certificate IV in Marketing and Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Digital Marketing Assistant
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Community Engagement Officer
A Community Engagement Officer encourages public participation and awareness of an organisation’s services. You might organise community events or...
Copywriter
A Copywriter produces written material for use in advertising and promotional material. You might write about a product or service or about an orga...
Brand Ambassador
A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in adv...
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Content Manager
A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social m...
Marketing Officer
A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing...
Marketing Assistant
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media...
Presales Consultant
A Presales Consultant is part of a sales team and may work across various industries. You might speak with clients or customers to determine their...
Junior Website Designer
A Junior Website Designer assists with the development and maintenance of websites for their own organisation or for clients. You’ll work with clie...
Creative Entrepreneur
A Creative Entrepreneur develops innovative business ideas in creative industries such as art, design, or media. You may work independently or with...
Account Manager
Account Managers build strong relationships with an organisation’s clients and customers. They are usually assigned a client list based on geograph...
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
Information Officer
Information Officers answer queries about their organisation’s goods and services by phone, email, chat, and social media. They issue forms, sales...
Social Media Coordinator
A Social Media Coordinator manages social media accounts on behalf of an organisation. You might be employed by the company as part of their market...
Email Marketing Specialist
An Email Marketing Specialist works as part of a digital marketing team to target customers through email campaigns. You might manage customer data...
Freelance Artist
A Freelance Artist produces art pieces in a range of mediums. You might specialise in a type of artwork such as sculptures or paintings and you mig...
Digital Media Strategist
A Digital Media Strategist develops and implements comprehensive digital marketing strategies to enhance brand visibility and engagement. You may w...
Social Media Strategist
A Social Media Strategist develops and implements effective social media strategies to enhance a brand's online presence and engagement. This role...
Intelligence Officer
An Intelligence Officer gathers, analyses, and interprets information to support national security and intelligence operations. You might work with...
Customer Success Manager
A Customer Success Manager ensures customers are happy with their experience with a business. You’ll provide follow up service and deal with any pr...
ICT Sales Assistant
An ICT Sales Assistant is crucial in technology sales, helping customers select and purchase ICT products. Their duties include providing product k...
Multimedia Designer
A Multimedia Designer is responsible for creating a variety of visual content across multiple platforms, including digital graphics, animations, vi...
Social Marketer
A Social Marketer develops and executes marketing strategies to enhance brand presence across social media platforms. They analyse trends and audie...
Venue Manager
A Venue Manager coordinates bookings and events at a function venue. You might host conferences, exhibitions, performances or corporate functions....
Student Experience Officer
A Student Experience Officer works with students to make sure they’re getting the most from their educational experience. You might work at a schoo...
Event Planner
An Event Planner organises events for a range of industries. You might coordinate community events, arrange conferences for work groups or organise...
Cellar Door Manager
A Cellar Door Manager attends to the daily running of the cellar door facility at a winery. Your role will be centred around selling the wine produ...
Radio Producer
A Radio Producer coordinates the production of radio programs. You’ll work with radio announcers to come up with topics to discuss on-air and you m...
Design Strategist
A Design Strategist develops and implements design strategies to meet business goals and enhance user experiences. You might work in design firms,...
E-Commerce Manager
An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...
Library Assistant
A Library Assistant works in a public library to process loans to borrowers. You’ll also check items back into the library system and return them t...
Museum Assistant
A Museum Assistant works in a museum or cultural centre. You might be in a customer service role where you greet visitors, answer their questions a...
Librarian
A Librarian provides a range of services to patrons in a public library or specialist library facility. You’ll manage borrowing systems and assist...
Gym Manager
A Gym Manager looks after a range of activities at a gym facility. You’ll ensure the facility meets correct standards and all equipment is properly...
Sales Representative
Sales Representatives (also known as a sales rep or sales agent) represent an organisation’s products and services — building relationships with pr...
Telemarketer
Telemarketers spend their days on the phone calling prospects and promoting their organisation’s products and services for sale. They usually work...
Sales Analyst
Sales Analysts carry out market research to determine prospects for the company’s service offerings, as well as the market for new goods and servic...
Fitness Centre Manager
A Fitness Centre Manager takes care of the overall running of a fitness facility. You might supervise staff and ensure they are properly trained fo...
Sales Consultant
Sales Consultants sell products and services from retail stores, wholesale outlets, and call centres. They promote the company’s service offerings...
High Performance Coach
A High Performance Coach provides specialised training for sportspeople and teams. You might develop techniques for improving individual performanc...
Conference Manager
A Conference Manager oversees the running of a conference, industry event or large meeting of stakeholders. You might liaise with industry represen...
Event Director
An Event Director oversees the overall development of a range of special events. You might work for an event organisation company or lead the event...
Exhibition Manager
An Exhibition Manager organises showcase exhibitions for a range of industries and special interest groups. You might liaise with stakeholders to d...
Tour Operations Manager
A Tour Operations Manager handles the daily running of a range of businesses providing services for tourists. You might manage a company providing...
Reservations Manager
A Reservations Manager supervises the daily running of the reservation department of a tourist operation. You might work for a tour guide company,...
Bakery Manager
A Bakery Manager oversees operations at a bakery or patisserie. You’ll supervise a team of staff and ensure products are made on time and to a high...
Fashion Photographer
A Fashion Photographer takes photos of fashion models to showcase clothing or accessories. You might specialise in a particular type of photography...
Portrait Photographer
A Portrait Photographer takes high quality photos of people or groups. You’ll work with clients to discuss their needs and arrange photo shoots in...
Screenplay Writer
A Screenplay Writer creates scripts for television or film productions. You might come up with your own ideas for stories or you might be working w...
Car Salesman
A Car Salesman assists customers who are purchasing a vehicle. You might work in a new car showroom or in a used vehicles lot. Car Salesmen might s...
Pre-Press Operator
A Pre-Press Operator prepares text, images and graphics ready for printing in a range of formats. You might use software to prepare printing materi...
Visual Merchandiser
A Visual Merchandiser prepares displays of products in a retail environment. You might market new products, create seasonal displays or display mer...
Senior Merchandiser
A Senior Merchandiser leads a team creating retail and fashion displays. You might work for a large retail chain or take on individual clients. Sen...
Multimedia Writer
A Multimedia Writer creates blogs and other articles for online publication. You might produce content for podcasts, websites, vlogs and other digi...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Paid Search Manager
A Paid Search Manager develops strategies to direct web users to an organisation’s website. You’ll analyse client needs and examine audience activi...
Student Recruitment Officer
Student Recruitment Officers are employed by universities, colleges and training organisations to attract potential students to the institution and...
Online Content Creator
An Online Content Creator is responsible for developing and producing engaging content across various digital platforms, including social media, we...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Publishing Coordinator
A Publishing Coordinator is responsible for overseeing the production process of various publications, ensuring that projects are completed on time...
Event Photographer
An Event Photographer is responsible for capturing high-quality images at various events, such as weddings, corporate functions, and parties, to vi...
Product Photographer
A Product Photographer is responsible for capturing high-quality images of products for various media, including websites, catalogues, and advertis...
Arts Programmer
An Arts Programmer is responsible for developing and managing artistic and cultural programs, ensuring they align with community needs and organisa...
Visual Communication Designer
A Visual Communication Designer creates visual content to convey messages effectively. You might work in advertising agencies, design studios, or c...
Information Designer
An Information Designer creates clear and effective visual representations of data and complex information. You might work in design agencies, corp...
Editorial Writer
An Editorial Writer is responsible for producing insightful written content that informs and engages the audience on various topics, often working...
Creative Writer
A Creative Writer is responsible for crafting engaging content across various platforms, including websites, social media, marketing materials, and...
Science Communicator
A Science Communicator explains complex scientific concepts to the public in an engaging and accessible manner. You might work in science centres,...
Business Development Consultant
A Business Development Consultant identifies and creates new business opportunities to drive growth and profitability. You might work in various in...
Global Account Manager
A Global Account Manager oversees the relationships and business development with key international clients. You might work in a corporate office,...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
Marketing Communications Manager
A Marketing Communications Manager develops and implements strategies to promote a company’s products or services. You might work in-house for a co...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Content Strategist
A Content Strategist plans and oversees the creation of content to meet organisational goals. You might work in a variety of sectors, including dig...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Blog Writer
Blog Writers are digital marketing professionals who write blog content for websites and business blogs. They are skilled writers and have a workin...
Feature Writer
Feature Writers are professional journalists who write feature stories for newspapers, magazines, and online publications. They specialise in long-...
Freelance Writer
Freelance Writers are writing professionals who work on their own terms for a range of business clients and/or media outlets. They are usually self...
Travel Writer
Travel Writers are writing professionals who visit tourist attractions, events, festivals, and holiday destinations, then write helpful and engagin...
Literary Agent
A Literary Agent represents authors, assisting them in securing publishing deals and managing rights. They review manuscripts, pitch authors’ work...
Political Consultant
A Political Consultant advises and supports political candidates, parties, and organisations in shaping and executing their campaign strategies. Yo...
Publishing Assistant
A Publishing Assistant plays a crucial role in the production and dissemination of various publications, working closely with editors and authors t...
Technical Writer
A Technical Writer is responsible for creating clear and concise documentation that communicates complex information effectively to various audienc...
Community Engagement Coordinator
A Community Engagement Coordinator develops strategies to foster relationships between organisations and the community. You might work with non-pro...
Advertising Executive
An Advertising Executive develops and implements marketing campaigns to promote products or services. You’ll work closely with clients to understan...
Policy Writer
A Policy Writer develops clear and effective policy documents and guidelines to address various societal and organisational challenges. They are re...
Packaging Designer
A Packaging Designer creates innovative and functional packaging solutions for products across various industries. You might work for a design agen...
Performance Coach
A Performance Coach works with individuals or teams to enhance their professional skills and overall performance. You might work in corporate setti...
Sports Marketing Manager
A Sports Marketing Manager promotes sports teams, events, or products to engage fans and drive revenue. You might work with professional sports tea...
Media Relations Specialist
A Media Relations Specialist manages and enhances an organisation’s public image through strategic communication with the media. You might work in...
About Asset College
Asset College has helped tens of thousands of people and businesses to improve their knowledge and skills. The name “ASSET” is widely recognised as a quality training provider thanks to the continually improving knowledge and skills of the ASSET Team.
