Darwin

Digital Marketing Manager

A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using emails, social media, blogs and websites. Digital Marketing Managers create online content such as blogs or videos and ensure it conveys on-brand and appropriate messages for an audience. You might also monitor online customer activity and update websites and social media platforms.

A Digital Marketing Manager needs to have strong leadership skills and excellent time management. You should be aware of current trends and have a strong understanding of your product or service. You should also understand your customer base and be able to communicate with your audience. Digital Marketing Managers need to be creative and able to come up with new ideas quickly.

Future demand High
Average yearly income $119,600
Skill level Advanced

How do I become a digital marketing manager?

All skill levels Beginner Experienced

Digital Leadership: Elevate

Online
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Growth Marketing Professional

Online
3 months
$4,499
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Graduate Certificate in Marketing

Blended
6 months
Unavailable
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Master of Digital Marketing

Online
24 months
$50,460
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

Related occupations

Common questions

Further reading

What can you do with a Diploma of Social Media Marketing?

13th January 2021)

How to start a career in Social Media Marketing

4th August 2021)

Career spotlight: Advertising and marketing professionals

2nd October 2019)