University of Tasmania
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationMarketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.
Delivery mode
University of Tasmania offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Churchill Ave, Hobart
- 2 Invermay Rd, Launceston
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Applicants with higher education study
To be eligible for an offer, you must have:
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least two units of study (equivalent to 25 UTAS credit points) at 100 level or higher and which may include 100 level units completed in the UTAS Diploma of University Studies. If you have failed any units, your application may be subject to further review before an offer is made; OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Applicants with VET / TAFE study
To be eligible for an offer, you must have completed a completed Certificate IV or higher (or equivalent) in any discipline.
Applicants with work and life experience
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement.
Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
" Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
New Home Sales Consultant
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
About University of Tasmania
Providing a good education to as many Tasmanians as possible is at the heart of everything we do.
To strengthen and future-proof our ability to do this, we’re transforming our University. We’re building new pathways for our students, reflecting their changing needs, so that where you start in life does not define where you go.
