University of Tasmania
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationMarketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.
Delivery mode
University of Tasmania offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- Churchill Ave, Hobart
- 2 Invermay Rd, Launceston
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Applicants with higher education study
To be eligible for an offer, you must have:
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least two units of study (equivalent to 25 UTAS credit points) at 100 level or higher and which may include 100 level units completed in the UTAS Diploma of University Studies. If you have failed any units, your application may be subject to further review before an offer is made; OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Applicants with VET / TAFE study
To be eligible for an offer, you must have completed a completed Certificate IV or higher (or equivalent) in any discipline.
Applicants with work and life experience
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement.
Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
"English Language Requirements
This degree requires an IELTS (Academic) of 6.0, with no individual band less than 5.5, or a PTE Academic score of 50, with no score lower than 42 or equivalent.
For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.
General Entry Requirements
Admission to undergraduate courses at the University of Tasmania requires the completion of qualifications equivalent to a 12th year of education in Australia.
Please review the equivalent undergraduate entry requirements to see the minimum requirement relevant to your country. The ATAR information for this course is located in the “For Domestic Students” section of the entry requirements on this page.
You can also meet the General Entry Requirement for this course with the following qualifications or prior studies:
- Completion of an equivalent AQF Certificate IV or above
- Complete or incomplete (minimum 25 credit points) of previous tertiary study at Diploma level or higher.
Course fees
$107,009
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and ...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...
About University of Tasmania
Our story began over 130 years ago, in a sandstone building overlooking Hobart. Since those early days, with three lecturers teaching eleven students, our purpose has remained the same. Through academic excellence, we make our home, and the world, a better place.
Here, success takes a certain determination and imagination. With our isolated location and small population, we have always had to work differently. It’s what makes Tasmanians such creative thinkers and problem solvers. And it has seen us generate powerful ideas both for and from our island.
Just as the winds and elements shaped this land, this land shapes everything we do. That’s why, today, we fight to protect our island home. As a university, we study and preserve some of the last great wilderness on our planet. From our island shores, our research extends to the great Southern Ocean and down to the Antarctic.
Literature students ponder the vast Southern Ocean. Scientists sing. Doctors design. Teachers become entrepreneurs. Architects devote themselves to sheltering the needy.
Our creative minds capture our unique land and seascapes, reminding us why our island is worth fighting for. They tell stories that resonate far away. Our institutions lead in medical, agricultural, social and environmental research. Our small setting allows us to test big ideas, leading to greater outcomes for the world.
We welcome all enquiring minds, from near and far, to join our pursuit. Every one of our students becomes part of a welcoming, collaborative community. And our whole island becomes their campus.
We are the University of Tasmania.
