University of Southern Queensland
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationAre you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace. Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities. Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
Delivery mode
University of Southern Queensland offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 37 Sinnathamby Blvd, Springfield Central
- 487-535 West St, Darling Heights
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Pre-requisites
To study this degree we assume you have sound knowledge in:
- English (Units 3 & 4, C), and
- General Mathematics (Units 3 & 4, C)
We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12).
Tafe (VET) qualification
As a TAFE or VET graduate, you can use your Australian Qualification Framework (AQF) awards of certificate III, certificate IV, diploma or advanced diploma to submit an application to study with UniSQ.
We convert your TAFE or VET qualification and results along with your past school results and work experience (if applicable) into a selection rank. It is this selection rank that determines which degrees you may meet the entry requirements for.
Work and life experience
You don't need to have an OP/ATAR or be straight from high school to study at uni. We can convert you work experience, qualifications or high school studies into a selection rank you can use to apply for your chosen degree.
English language requirements
You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.0 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.
Recognition of prior learning or work experience
You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.
Additional requirements may apply.Course fees
$74,400
$83,040
$74,400
$83,040
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About University of Southern Queensland
From leading breakthrough space and defence research of national significance, to revolutionising the way a university degree can be attained online, the University of Southern Queensland has proved to be an innovative leader in tertiary education since it first opened its doors as an institution 55 years ago. Now, that strong track record of success has evolved into a confident new commitment to continue to showcase the University to the communities it operates in — and across the world — with a revitalised voice, identity and reputation.
This is a place to excel, think big, and put your ambition into action. You’ll find quality learning experiences, matched with resources and research that will inspire.
You’ll access a university that’s built to perform on the world stage, with the added benefit of a boutique approach and model. You’ll experience a university that adapts to you. Our partnerships will motivate you. Our commitment to collaboration will open new doors. Learn at your own pace – at your place, or at one of our three unique campuses.
Where will you access more? Where else but the University of Southern Queensland.
