University of South Australia
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationDigital technology is changing the marketing landscape which means it's an exciting time to join the industry. With a focus on providing leading-edge marketing knowledge and real industry experience, this is a versatile degree that will prepare you for a wide range of careers.
From marketing strategy, advertising, and media planning & buying, to sales, and marketing research and analytics – you'll gain a broad range of skills which will open up a world of opportunity when you graduate. You'll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.
Delivery mode
University of South Australia offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 61-68 North Terrace, Adelaide
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent AND
- Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
- Complete secondary qualifications equivalent to SACE, or
- Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.
Higher education study
- Complete or partly complete a recognised higher education program at a recognised higher education institution, or
- Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
Vocational Education and Training (VET)
- Complete an award from a registered training organisation at Certificate IV or above
Work and life experience
- Qualify for Special Entry, or
- Complete a 12-month UniSA Foundation Studies program or equivalent, or
- Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About University of South Australia
The University of South Australia is Australia’s University of Enterprise on the global stage, agile and astute, known for relevance, equity and excellence.
We educate and prepare global learners from all backgrounds, instilling professional skills and knowledge, and capacity and drive for lifelong learning.
We undertake research that is inspired by global challenges and opportunities, delivers economic and social benefits, and which informs our teaching.
We operate through a partnered, end-user informed culture of teaching and research with a commitment to outstanding service, continuous improvement and sustainability.
Today, we have more than 230,000 graduates, industry partnerships with more than 2,500 companies worldwide, offer degrees that are industry-focused and informed, and have become one of Australia’s largest online education providers. It is this drive and ambition to break the norm that makes us who we are. Australia’s University of Enterprise.
