University of Canberra
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationThis course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.
Delivery mode
University of Canberra offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 20 Telita St, Bruce
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Admission requirements
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Additional requirements may apply.Course fees
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and ...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...
About University of Canberra
Dynamic and vibrant, the University of Canberra (UC) is embedded deep in the soul of Canberra, the Australian capital. Canberra is a place where ideas are born, creativity is explored and opportunity is created.
Our home in Canberra and connection with our neighbouring communities shapes our purpose as a university. Whether it’s fostering innovation, meeting health-care needs, solving environmental challenges or equipping our future leaders, our University is an embodiment of our distinctive city. Canberra is a wonderful place to live, study and work – a safe, connected, multicultural city which boasts great scenery, excellent entertainment and sports venues, a buzzing food scene and a glittering galaxy of cultural institutions.
UC is a university for the professions, dedicated to providing immersive student experiences focussed on employability outcomes. We’re ranked in the top 5 universities in the world for reducing inequalities (THE Impact Rankings 2021, 2023), in the world’s top 300 universities (THE, 2023) and ranked number one in the ACT for full-time employment and teaching quality (GUG 2023). These are remarkable achievements for a university only recently celebrating its 30th anniversary.
This success is in part due to our two-pronged focus, encompassing progressive teaching and learning, as well as strong ties to industry. The latter means that students enjoy real-world work experience, internships and clinical placements meaning UC students get a taste for their future careers, even before graduation.
As new developments continue to expand the campus one thing the University has maintained over its 30 years is its indomitable, distinctive character. Our location in Australia’s capital city has shaped the University as progressive and dynamic – dedicated to public service and building a sustainable and prosperous future. As a hub of learning, practical courses, innovative research and new opportunities, it will always be the University in, of and for Canberra
