Murdoch University

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

Delivery mode

Murdoch University offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • 90 South Street, Murdoch
  • Dixon Road, Rockingham
  • Education Drive, Mandurah

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Minimum Academic Requirement

Successful completion of one of the following:

  • Murdoch FlexiTrack High Program in Year 12
  • TLC Learning for Tomorrow in Year 12
  • An enabling or bridging program at another Australian university

Minimum English requirement

Evidence of completing Year 11 and 12 in Australia at any level (domestic applicants only), OR

Evidence of completing a minimum of 2 years study at TAFE or an RTO (domestic applicants only), OR

A STAT Written English score of 140 or higher, OR

Scaled mark of 50 or higher in one of the following:

  • English ATAR
  • Literature ATAR
  • English as and Additional Dialect (EALD)

University study

Minimum Academic Requirement

Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).

Minimum English Requirement

Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).

Murdoch Institute of Technology (MIT) courses

Minimum Academic Requirement

Successful completion of one of the following:

  • Murdoch University Preparation Course with a minimum of 50% in every subject
  • MUPC (1 Trimester)
  • Foundation Studies Course with a minimum of 50% in every subject.

Minimum English requirement

Successful completion of one of the following:

  • Murdoch University Preparation Course
  • Introduction to Academic Communication unit
  • Foundation Studies Course with a minimum of 50% in every subject.

You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study, or vocational education.

English Proficiency Requirements:

  • Special Tertiary Admissions Test (STAT): 140 Written English
  • International English Language Testing System (IELTS): 6.0 Overall
  • Cambridge Advanced English (CAE): 169 Overall
  • Pearson Test of English (PTE): 50 Overall
  • Test of English as a Foreign Language – IBT (TOEFL IBT): 73 Overall

International students can also use the internet-based Phoenix English Proficiency Test (iPEPT) for direct entry into our courses for all intakes in 2023 and for intakes in T1 and S1 of 2024.

Higher Education

  • You have completed university study in Australia, including a bridging or enabling course.

Recent Secondary Education

  • You are finishing high school this year or have done so in the last two years.

Vocational Education & Training

  • You have completed an apprenticeship or a VET course at TAFE or another private training provider.Certificate IV AQF level 4

Work & Life Experience

  • You have completed an aptitude test or spent time away from study for work.

Murdoch Institute of Technology (MIT) courses

Minimum Academic Requirement

Successful completion of one of the following:

  • Murdoch University Preparation Course with a minimum of 50% in every subject
  • MUPC (1 Trimester) Foundation Studies Course with a minimum of 50% in every subject.
Additional requirements may apply.

Course fees

Estimated Fee* $0 - $44,982 $92,520 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$44,982
Standard Tuition:
$92,520
Full Fee Tuition:
$44,982
Full Fee Tuition:
$92,520
Enquire with Murdoch University to find out more.
Study mode On Campus
Duration 3 Years
Estimated fee* $0 - $44,982 $92,520 Support may be available

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Product Marketing Manager

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...

Avg yearly income $134,940
Entry barriers Low

Promotions Manager

A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...

Avg yearly income $88,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...

Avg yearly income $91,520
Entry barriers Low

International Marketer

An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...

Avg yearly income $73,840
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and ...

Avg yearly income $109,980
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...

Avg yearly income $114,400
Entry barriers Low

About Murdoch University

From our beginnings as the first Australian university to introduce a flexible admissions system, making education more accessible, to the global centre for learning, teaching, research and industry we are today, we have always kept sight of our purpose. Grounded by our principles and guided by our strategic plan, we remain a place of inclusive education.

With more than 25,000 students and 2,400 staff from 90 different countries, we are proud to be recognised for the impact that our graduates, research and innovations have made – both in Western Australia and around the world.

At Murdoch, we strive to lead the way in education and research that will have a positive impact on the world. This vision starts at the very top of the organisation and is found throughout our University.