La Trobe University

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Delivery mode

La Trobe University offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • 255 Elizabeth Street, Sydney
  • Levels 2, 3 and 20, 360 Collins Street, Melbourne
  • Plenty Road, Bundoora, Melbourne
  • Edwards Road, Flora Hill, Bendigo

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

I’m an applicant with current or recent secondary education (within the last two years)

Prerequisite

VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

HSC: One of English Standard, English Advanced (Band 2), English as an Additional Language or Dialect (Band 3).

I’m an applicant with higher education study

Prerequisite

Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.

To be eligible for an offer of admission into the Bachelor of Business delivered via Online (LBBO), Bundoora (LBB) or Bendigo (RBB) campus at La Trobe University, an applicant must:

  • Meet the stated criteria for Year 12 or Non Year 12 admission, OR
  • Successful completion of two of the following four Open Access Pathway subjects:
    1. BUS1001
    2. BUS1BUE
    3. BUS1SBY
    4. MGT1OBE

I’m an applicant with vocational education and training (VET) study

Prerequisite

Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Additional requirements may apply.

Course fees

Estimated Fee* $0 - $40,191 $110,400 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$40,191
Standard Tuition:
$110,400
Full Fee Tuition:
$40,191
Full Fee Tuition:
$110,400
Enquire with La Trobe University to find out more.
Study mode On Campus
Duration 3 Years
Estimated fee* $0 - $40,191 $110,400 Support may be available

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Product Marketing Manager

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...

Avg yearly income $134,940
Entry barriers Low

Promotions Manager

A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...

Avg yearly income $88,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...

Avg yearly income $91,520
Entry barriers Low

International Marketer

An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...

Avg yearly income $73,840
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...

Avg yearly income $109,980
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

About La Trobe University

For more than 50 years, we have been transforming people and societies. We put our students at the centre of everything we do - with a dual emphasis on excellence and inclusivity.

With a proud history built on a mission to advance knowledge and learning to shape the future of our world, we are the most successful Australian university at combining accessibility and excellence. Our passionate teachers deliver globally recognised learning to our diverse student body.

Whether it’s our innovations in teaching and learning, our strong graduate employment outcomes or our leading research, the world’s most respected university ranking agencies consistently rate La Trobe among the world’s best.

Year after year, these results reflect our commitment to outstanding student experience, the career-readiness of our graduates, our ambitious research culture and our partnerships with communities, government and industry.