La Trobe University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationIn today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.
Delivery mode
La Trobe University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 255 Elizabeth Street, Sydney
- Levels 2, 3 and 20, 360 Collins Street, Melbourne
- Plenty Road, Bundoora, Melbourne
- Edwards Road, Flora Hill, Bendigo
Entry requirements
Domestic Students
- There are no mandated entry requirements.
I’m an applicant with current or recent secondary education (within the last two years)
Prerequisite
VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.
HSC: One of English Standard, English Advanced (Band 2), English as an Additional Language or Dialect (Band 3).
I’m an applicant with higher education study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
To be eligible for an offer of admission into the Bachelor of Business delivered via Online (LBBO), Bundoora (LBB) or Bendigo (RBB) campus at La Trobe University, an applicant must:
- Meet the stated criteria for Year 12 or Non Year 12 admission, OR
- Successful completion of two of the following four Open Access Pathway subjects:
- BUS1001
- BUS1BUE
- BUS1SBY
- MGT1OBE
I’m an applicant with vocational education and training (VET) study
Prerequisite
Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About La Trobe University
La Trobe is a university known for making a positive difference in the lives of our students, partners and communities. We will become an even more valued and relevant university because of the way we respond to their needs in this time of great local and national crisis.
Our aim is to emerge as a more resilient, future-focused and necessarily more efficient institution that will thrive in a post-COVID world by being more sharply focused on the needs of our community, and by playing to our strengths in teaching and research.
