Charles Sturt University

Bachelor of Business (Marketing)

Nationally Recognised Higher Education

You'll learn essential marketing content - from understanding consumers and conducting market research, through launching product and service innovations, to formulating communication strategies to build long-term customer relationships and create value for customers, stakeholders and businesses. When you study marketing at Charles Sturt, you'll integrate contemporary topics such as digital and social media marketing, as well as social and sustainable marketing, into your learning.

Delivery mode

Charles Sturt University offers this course through the following delivery modes:

Blended

Combine the flexibility of online learning with the support of on campus learning.


Locations
  • Elizabeth Mitchell Dr, Albury
  • Boorooma Street, North Wagga
  • Panorama Avenue, Bathurst

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Academic entry requirements

  • A completed High School Certificate (or equivalent) with minimum ATAR required (including adjustment factors); OR
  • Successful completion of at least two Bachelor degree level subjects (or Australian Qualifications Framework (AQF) equivalent) or higher in any discipline; OR
  • A completed Vocational Education and Training (VET) Certificate III or higher, studied at a TAFE or Registered Training Organisation (RTO), or equivalent; OR
  • A completed Tertiary Preparation Certificate (TPC) or bridging program studied at a TAFE, Registered Training Organisation (RTO) or University, or equivalent; OR
  • Partial completion of a Vocational Education and Training (VET) Diploma, of at least 50% from a TAFE or Registered Training Organisation (RTO), or equivalent; OR
  • Work experience of at least two years full time equivalence duration with some elements of management or supervision demonstrated by a detailed resume; OR
  • Special Tertiary Admissions Test (STAT) with an equivalent ranking to the currently listed ATAR.

English language requirements

You can normally meet the English Language Proficiency (ELP) requirements for entry to most Charles Sturt University courses by doing one of the following:

  • providing evidence of having completed a sufficient standard of study in English
  • for undergraduate courses have obtained an Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.0
    2. no individual score below 5.5
  • for postgraduate coursework courses have obtained an Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.0
    2. no individual score below 6.0
  • for higher degree by research courses have obtained at Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.5
    2. no individual score below 6.0
  • obtaining a qualification deemed to be equivalent to Academic IELTS (and its minimum scores) by Charles Sturt.

Academic entry requirements

  • A completed High School Certificate (or equivalent) with minimum ATAR required (including adjustment factors); OR
  • Successful completion of at least two Bachelor degree level subjects (or Australian Qualifications Framework (AQF) equivalent) or higher in any discipline; OR
  • A completed Vocational Education and Training (VET) Certificate III or higher, studied at a TAFE or Registered Training Organisation (RTO), or equivalent; OR
  • A completed Tertiary Preparation Certificate (TPC) or bridging program studied at a TAFE, Registered Training Organisation (RTO) or University, or equivalent; OR
  • Partial completion of a Vocational Education and Training (VET) Diploma, of at least 50% from a TAFE or Registered Training Organisation (RTO), or equivalent; OR
  • Work experience of at least two years full time equivalence duration with some elements of management or supervision demonstrated by a detailed resume; OR
  • Special Tertiary Admissions Test (STAT) with an equivalent ranking to the currently listed ATAR.

English language requirements

You can normally meet the English Language Proficiency (ELP) requirements for entry to most Charles Sturt University courses by doing one of the following:

  • providing evidence of having completed a sufficient standard of study in English
  • for undergraduate courses have obtained an Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.0
    2. no individual score below 5.5
  • for postgraduate coursework courses have obtained an Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.0
    2. no individual score below 6.0
  • for higher degree by research courses have obtained at Academic IELTS within the last 2 years with:
    1. a minimum overall score of 6.5
    2. no individual score below 6.0
  • obtaining a qualification deemed to be equivalent to Academic IELTS (and its minimum scores) by Charles Sturt.
Additional requirements may apply.

Course fees

Estimated Fee* $45,408 - $92,160 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$45,408
Full Fee Tuition:
$92,160
Enquire with Charles Sturt University to find out more.
Study mode Blended
Duration 3 Years
Estimated fee* $45,408 - $92,160 Support may be available

Career opportunities

The Bachelor of Business (Marketing) will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Product Marketing Manager

A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...

Avg yearly income $134,940
Entry barriers Low

Promotions Manager

A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...

Avg yearly income $88,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Brand Strategist

A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...

Avg yearly income $91,520
Entry barriers Low

International Marketer

An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...

Avg yearly income $73,840
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and ...

Avg yearly income $109,980
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...

Avg yearly income $114,400
Entry barriers Low

About Charles Sturt University

At Charles Sturt University, we believe in making a difference. We are proud of our international research across many disciplines, including agricultural and veterinary science; education; biological, environmental and chemical sciences; ethics and philosophy.

Our academics are proven experts in their fields, and our research connections span the globe.

We believe wisdom transforms communities. With tenacity, we help to shape resilient, sustainable regions for the future. Acknowledging the culture and insight of First Nations Australians, our ethos is clearly described by the Wiradjuri phrase, yindyamarra winhanganha, meaning the wisdom of respectfully knowing how to live well in a world worth living in.

Our mission is to build skills and knowledge in our regions. We offer choice and flexibility to students and work hand-in-hand with our industries and communities in teaching, research and engagement. Growing from our historical roots, we share our knowledge and expertise as a significant regional export industry and we bring strength and learning from this back to our regions.

Through our values, we create a welcoming community experience and learning environment that supports innovative research, advances society and gives back to our regions.