Charles Sturt University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationYou'll learn essential marketing content - from understanding consumers and conducting market research, through launching product and service innovations, to formulating communication strategies to build long-term customer relationships and create value for customers, stakeholders and businesses. When you study marketing at Charles Sturt, you'll integrate contemporary topics such as digital and social media marketing, as well as social and sustainable marketing, into your learning.
Delivery mode
Charles Sturt University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- Elizabeth Mitchell Dr, Albury
- Boorooma Street, North Wagga
- Panorama Avenue, Bathurst
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Academic entry requirements
- A completed High School Certificate (or equivalent) with minimum ATAR required (including adjustment factors); OR
- Successful completion of at least two Bachelor degree level subjects (or Australian Qualifications Framework (AQF) equivalent) or higher in any discipline; OR
- A completed Vocational Education and Training (VET) Certificate III or higher, studied at a TAFE or Registered Training Organisation (RTO), or equivalent; OR
- A completed Tertiary Preparation Certificate (TPC) or bridging program studied at a TAFE, Registered Training Organisation (RTO) or University, or equivalent; OR
- Partial completion of a Vocational Education and Training (VET) Diploma, of at least 50% from a TAFE or Registered Training Organisation (RTO), or equivalent; OR
- Work experience of at least two years full time equivalence duration with some elements of management or supervision demonstrated by a detailed resume; OR
- Special Tertiary Admissions Test (STAT) with an equivalent ranking to the currently listed ATAR.
English language requirements
You can normally meet the English Language Proficiency (ELP) requirements for entry to most Charles Sturt University courses by doing one of the following:
- providing evidence of having completed a sufficient standard of study in English
- for undergraduate courses have obtained an Academic IELTS within the last 2 years with:
- a minimum overall score of 6.0
- no individual score below 5.5
- for postgraduate coursework courses have obtained an Academic IELTS within the last 2 years with:
- a minimum overall score of 6.0
- no individual score below 6.0
- for higher degree by research courses have obtained at Academic IELTS within the last 2 years with:
- a minimum overall score of 6.5
- no individual score below 6.0
- obtaining a qualification deemed to be equivalent to Academic IELTS (and its minimum scores) by Charles Sturt.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
New Home Sales Consultant
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
About Charles Sturt University
We're committed to advancing higher education and research opportunities for the people of regional Australia. We bring strength and learning back to our regions and together, we make this a world worth living in.
We're improving economic and social wellbeing and creating sustainable ecosystems for future generations.
As Australia's leading regional university, we also promote social justice and human rights for First Nations Australians. We do this both within our regions and across Australia.
