Central Queensland University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationExcel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix, plus examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research to understand insights and analytics to inform marketing decision-making.
Delivery mode
Central Queensland University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 400 Kent Street, Sydney
- 120 Spencer Street, Melbourne
- 160 Ann Street, Brisbane
- 114-190 Canning Street, The Range
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
English Language Proficiency Requirements:
If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of:
- A secondary qualification (Year 11 and 12, or equivalent), or
- An Australian Qualifications Framework (AQF) diploma level qualification, or
- Bachelor level qualification study for a period of at least 2 years fulltime with a minimum overall GPA 4.0 completed within Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.
If you do not satisfy any of the above you will need to undertake an English language proficiency test and achieve the following scores as below:
- An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 overall with a minimum 5.5 in each subset; or
- Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall & minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
- Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46; or
- An Occupational English Test with Grades A or B only in each of the four components.
English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.
Additional requirements may apply.Course fees
$45,408
$95,040
$45,408
$95,040
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
About Central Queensland University
Originally founded in Rockhampton in 1967, as the Queensland Institute of Technology (QIT) Capricornia, CQUniversity Australia was granted full University status in 1992 and now has more than 30 000 students studying online and on-campus across Australia.
We have firmly established ourselves as one of the largest universities based in regional Australia, with campuses in Adelaide, Brisbane, Bundaberg, Cairns, Emerald, Gladstone, Mackay, Melbourne, Rockhampton, Sydney, and Townsville. Along with these campuses, the University also partners with several of Regional Universities Centres (RUC’s) in regional and remote parts of Australia.
In 2014, the University merged with CQ TAFE to bring together more than 175 years of combined experience in the delivery of education and training and establishing Queensland’s first comprehensive, dual sector university.
The University now delivers more than 250 education and training offerings, from short courses and certificates, through to undergraduate, postgraduate and research degrees.
Study areas include apprenticeships, trades and training, business, accounting and law, creative, performing and visual arts, education and humanities, engineering and built environment, health, information technology and digital media, psychology, social work and community services, science and environment, and work and study preparation.
As a pioneer in the delivery of distance education, CQUniversity also continues to be a leader in this area with almost half of the current student cohort made up of students studying off-campus through online and mixed-mode delivery, many of whom are based in rural and remote areas.
After more than half a century working with stakeholders in regional Australia, our university is also a renowned research institution in several key disciplines and the benchmark leader for how universities should engage and collaborate with communities and industry.
