Central Queensland University
Bachelor of Business (Marketing)
Nationally Recognised Higher EducationExcel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix, plus examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research to understand insights and analytics to inform marketing decision-making.
Delivery mode
Central Queensland University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 400 Kent Street, Sydney
- 120 Spencer Street, Melbourne
- 160 Ann Street, Brisbane
- 114-190 Canning Street, The Range
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
English Language Proficiency Requirements:
If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of:
- A secondary qualification (Year 11 and 12, or equivalent), or
- An Australian Qualifications Framework (AQF) diploma level qualification, or
- Bachelor level qualification study for a period of at least 2 years fulltime with a minimum overall GPA 4.0 completed within Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.
If you do not satisfy any of the above you will need to undertake an English language proficiency test and achieve the following scores as below:
- An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 overall with a minimum 5.5 in each subset; or
- Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall & minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
- Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46; or
- An Occupational English Test with Grades A or B only in each of the four components.
English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Business (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Chief Marketing Officer (CMO)
A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...
Product Marketing Manager
A Product Marketing Manager oversees promotional marketing activities for a particular product or service. You might be employed by a large organis...
Promotions Manager
A Promotions Manager develops and implements strategies to enhance the visibility and appeal of a company's products or services. You might work in...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Strategist
A Brand Strategist develops and implements strategies to enhance a company’s brand identity and market presence. You might work for a marketing age...
International Marketer
An International Marketer develops and implements marketing strategies to promote products or services in global markets. You might work for a mult...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
New Home Sales Consultant
A New Home Sales Consultant sells newly built homes to customers. You might also sell homes before they are built by showing customers display home...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Fundraising Coordinator
A Fundraising Coordinator develops campaigns and activities to raise money for charities and non-profit organisations. You’ll carry out event plann...
Gallery Manager
Gallery Managers oversee the daily operations at art galleries and museums. This may include business administration, art sales, advertising, recru...
Sponsorship Manager
Sponsorship Managers are marketing professionals who work for community-based organisations such as charities, art galleries, museums, sports teams...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Campaign Manager
A Campaign Manager develops and executes marketing campaigns to promote products or services, ensuring alignment with business objectives. You’ll c...
Content Executive
A Content Executive helps to coordinate the production of material used in a range of media. You might specialise in social media content, website...
Pharmaceutical Sales Representative
Pharmaceutical Sales Representatives work for pharmaceutical manufacturers and suppliers of medical, dental, and veterinary pharmaceutical products...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Media Planner
Media Planners are advertising and marketing professionals who develop advertising strategies for their organisation (or clients). They carry out m...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
About Central Queensland University
CQUniversity Australia has been on a phenomenal trajectory in recent years and its remarkable growth in student numbers, new courses, new campuses, infrastructure and reputation has seen it emerge as one of Australia’s truly great universities.
