Digital Copywriter Courses

Digital Copywriters are advertising and marketing professionals who write promotional content for advertisements, blog posts, email campaigns, eCommerce sites, corporate websites, and print media. They are masters of persuasive writing that inspires the reader to take action (eg, buy a car, click a link, join a mailing list).

As a Digital Copywriter, you could be attending a budget meeting with the marketing department, reviewing the project brief for an upcoming writing assignment, writing copy for an email campaign, carrying out keyword research before writing a promotional blog post, proofreading and editing web copy, collaborating with a graphic designer on some social media copy, or reviewing the performance metrics on recent Instagram posts.

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Frequently Asked Questions

How much do Digital Copywriters earn?

There are no clear salary figures for Digital Copywriters working in Australia at this time. Increase your earning capacity by gaining formal qualifications in marketing and communications as well as vendor certifications in SEO, Google Analytics and Adwords.

What are the job opportunities for Digital Copywriters?

There are no clear employment figures for Digital Copywriters working in Australia right now. They are employed by advertising and marketing firms as well as the marketing departments of SMEs, corporate organisations, NGOs, and government agencies. Some Digital Copywriters work freelance.

How do I become a Digital Copywriter?

Digital Copywriters specialise in persuasive writing and sales copy. They have excellent writing skills plus a working knowledge of the latest marketing strategies, SEO, and digital media channels.

Launch your career in this growth occupation with VET qualifications such as the Diploma of Professional Writing and Editing (focus on writing skills) or the Diploma of Digital Marketing (focus on audience engagement and performance metrics).

If you are seeking corporate opportunities, university qualifications such as the Bachelor of Business (Marketing), Bachelor of Digital Marketing, or Bachelor of Communication and Media (Marketing Communications) are good choices.

Source: Australian Government Labour Market Insights 2023

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