Canberra

Content Specialist

Content Specialists are marketing professionals who research and develop content campaign strategies based on consumer trends and engagement behaviour. They work with the marketing and design team to create engaging content, then publish across multiple media channels.

As a Content Specialist you could be carrying out keyword research, analysing the CPC against the conversion rate on a recent Google ads campaign, discussing visual consistency with a graphic designer, meeting with the marketing team to present an outline for an upcoming Facebook campaign, editing a press release, or managing the calendar for all the organisation’s social media channels.

To be successful in this career you need to be passionate about social media engagement, a great writer, and highly organised. You’ll also need an up-to-date knowledge of the latest social media channels and marketing strategies.

Future demand High
Average yearly income $93,600
Skill level Unknown

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