The University of Melbourne
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationMarketing is integral in selling products or services in an effective and profitable way, no matter the size of the business. It influences brand and corporate strategy. Using research and customer insight, marketing champions the voice, wants and needs of the customer to shape the product, service or delivery.
Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.
Marketing allows you to manage a brand and contribute to an organisation’s business strategy. This is relevant within large organisations as well as start-ups or new businesses.
Delivery mode
The University of Melbourne offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- Grattan Street, Parkville
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Prerequisites
These are the subjects (with minimum scores) you must have completed to be eligible for entry to this course.
Units 3 & 4: A study score of at least 25 in English/English Language/Literature or at least 30 in EAL, and at least 25 in Mathematical Methods or Specialist Mathematics.
English language proficiency
- TOEFL Internet-based test: total score of at least 79 and scores of 21 for writing, 18 for speaking, 13 for reading and 13 for listening. To submit your scores when you apply, use our TOEFL Institution Code: 0974.
- IELTS: total score of at least 6.5 in the Academic International English Language Testing System (IELTS), with no bands less than 6.0. To submit your scores when you apply, please inform your testing centre that you want your results to be released to the University of Melbourne. This can be done on the day of your test.
- Pearson Test of English Academic : overall score of at least 58 and no PTE communicative skills score below 50. To submit your scores when you apply, please inform Pearson that you want your results shared with the University of Melbourne.
- Cambridge English, Advanced/Certificate in Advanced English (CAE): Cambridge English Score of at least 176 with no skill below 169.
- C2 Proficiency (previously called Cambridge English: Proficiency (CPE) examination): Cambridge English Score of at least 180 with no skill below 180.
Completed secondary education recently (within the past two years)
Applicants are selected according to academic merit, in the form of the ATAR or notional ATAR calculated by the relevant Tertiary Admissions Centre. Courses which select primarily on ATAR will have minimum ATARs set in advance, and you can only be selected below this point if you have additional criteria to be considered. The standard required to receive an offer may be above the minimum ATAR. It is determined by the number of applications and the number of places available.
Completed some or all of a higher education qualification
If your last study was more than seven years ago, see the information about the non-school leaver entry pathway in the section for applicants with work and life experience below. Applicants are selected according to academic merit, usually in the form of the weighted average mark.
Completed some or all of a VET qualification
If your last study was more than seven years ago, see the information about the non-school leaver entry pathway in the section for applicants with work and life experience below.
To be considered for entry, your study must be at Diploma or Advanced Diploma level and in a discipline relevant to the course you are applying for. If this is not the case, assessment will be based on other study completed (typically secondary results).
Applicants with work and/or life experience
Applicants in this category typically fall into one of the following categories:
- Applicants with non-recent secondary education (older than the last two years). If you have secondary study from the last seven years, see the section for applicants with recent secondary education.
- If your last study was more than seven years ago, see the information about the non-school leaver entry pathway.
- Applicants with an overseas secondary qualification
- Applicants who are eligible for the non-school leaver entry pathway
- Indigenous applicants who don’t fit into one of the categories described above but are assessed as likely to succeed in the proposed course
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Digital Marketing Manager
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Credit Officer
A Credit Officer processes applications for credit from potential borrowers. You might work for a bank, other financial institution or for a lendin...
About The University of Melbourne
Welcome to the University of Melbourne. We are Australia’s leading research university, with a 165-year-long tradition of higher education in the arts, sciences and numerous professional disciplines.
At Melbourne, we take delight through our on-campus teaching and graduate online programs in helping undergraduate and postgraduate students from Australia and many other countries to achieve globally recognised qualifications. The educational experience here prepares well-rounded graduates who are academically outstanding and practically grounded.
We also support and encourage internationally-connected research collaborations around basic and applied problems, in the hope of changing the world for the better.