The University of Sydney

Bachelor of Commerce (Marketing)

Our Bachelor of Commerce offers a wide variety of subject options, hands-on learning experiences and a strong grounding in business. Take advantage of international exchange and work placement opportunities and tailor your degree to launch your career in any field, anywhere in the world. This course combines theory and practice to build an understanding of how businesses operate across accounting, business analytics, management, marketing and more. Gain analytical, technical and practical skills to prepare for the contemporary workforce and a global career.

Marketing Major
Marketing creates value for customers, organisations and society by understanding market needs and aligning what companies offer based on market insights. It is pervasive and increasingly vital to the success of private and public sector organisations. You will learn how to communicate value to consumers and examine the strategies for successful marketing.

Our teaching and research benefits from strong links with business, professional associations and government. We draw on the industry experience of our staff as well as our industry connections made up of Australia's most senior marketers.

Our Marketing major emphasises critical and analytical thinking and the practice of marketing as an applied science. It provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social science. Our curriculum is grounded in the real world and emphasises interactive exercises, team building, role-playing, business planning, problem-solving, public presentations and social interaction.