Macquarie University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationMarketing is a combination of specific actions, activities and processes an organisation uses to promote its goods or services. A key contributor to an organisation’s profitability and sustainable performance, it also provides value for consumers and for society on a broader scale. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.
The Marketing major will provide you with capabilities to work in rapidly changing markets, where organisations require a deep understanding of key strategic marketing issues – increased competition, changing demographics, buyer awareness, corporate social responsibility – that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible and informed decisions.
Delivery mode
Macquarie University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Level 24, 123 Pitt Street (Angel Place), Sydney
- 4–6 Eastern Road, Macquarie University
Entry requirements
Domestic Students
- There are no mandated entry requirements.
I’ve recently completed Year 12
If you’re currently undertaking, or have just completed Year 12 studies, and you apply to Macquarie through the Universities Admissions Centre (UAC), you’ll be assessed on your selection rank or through our Academic Entry Program. You might also consider applying for our Macquarie Leaders and Achievers Early Entry Scheme, the Schools Recommendation Scheme or the Aboriginal and Torres Strait Islander Entry Pathway if you’re eligible.
I have work and life experience
If you’re a non-Year 12 applicant and you don’t hold any formal education qualifications, but you do have informal learning and work experience, you may submit a portfolio for entry into one of our pathway programs, which allow you to articulate into a Macquarie degree after successfully completion.
I have TAFE, college or university qualifications
Macquarie recognises completed TAFE, college and university qualifications. If you’ve completed a recognised qualification, you may be eligible to apply for Recognition of prior learning (RPL).
Assumed knowledge
For business analytics, economics, finance majors: HSC Mathematics Advanced or equivalent. For accounting, business information systems, cyber security governance, human resource management, international business, marketing, and marketing insights and analytics majors: HSC Mathematics Standard 2 or equivalent. If you don't have the assumed knowledge, you're advised to include a mathematics or quantitative methods elective unit in your first year of study.
Recommended studies
For accounting, business information systems majors: HSC Mathematics Advanced or equivalent. For finance major: HSC Mathematics Extension 1 or equivalent.
English language requirements
When applying to study at Macquarie University, you’re required to provide evidence of proficiency in English.
You may satisfy the English language requirements if you’ve completed:
- senior secondary studies equivalent to the New South Wales HSC
- at least one year of full-time Australian or comparable tertiary study in a country of qualification.
The required standard of English for this degree is:
- IELTS band: Overall 6.5
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About Macquarie University
Macquarie University is recognised globally for its pre-eminence in key research disciplines, as well as for producing graduates who are among the most sought-after professionals in the world.
Uniquely located in the heart of Australia’s largest high-tech precinct, Macquarie brings together more than 44,000 students and 3000 staff in one thriving hub of discovery.
Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow.
