Curtin University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationMarketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.
Delivery mode
Curtin University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 78 Murray Street, Perth
- 137 St Georges Tce, Perth
- 117 Egan St, Kalgoorlie
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Recently left high school
- Completed year 12 in Australia or overseas in the past two years, or
- Completed TAFE or VET studies in the past two years.
Work and life experience
You have left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.
TAFE or apprenticeship
Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.
English requirements
IELTS Academic (International English Language Testing System)
- Writing 6.0
- Speaking 6.0
- Reading 6.0
- Listening 6.0
- Overall band score 6.0
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Digital Marketing Manager
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Credit Officer
A Credit Officer processes applications for credit from potential borrowers. You might work for a bank, other financial institution or for a lendin...
About Curtin University
Curtin is an innovative, global university known for its high-impact research, strong industry partnerships and commitment to preparing you for jobs of the future.
With an expanding global presence, including locations in Western Australia, Malaysia, Singapore, Dubai and Mauritius, Curtin University boasts a rich diversity of cultures in its students and staff, and a commitment to international engagement. We also have a long-standing focus on Indigenous education and culture, supported by our Centre for Aboriginal Studies.
We offer a range of industry-aligned undergraduate and postgraduate courses in business, humanities, health, engineering and science across our campuses and online, which are available in various study modes. We also deliver select courses through specialty locations in regional Western Australia, including the WA School of Mines in Kalgoorlie, which has an international reputation for excellence in mining education and research.
By being exposed to business and industry during their studies, students can expect to graduate career-ready with highly sought-after knowledge, skills and experience. In addition, students can benefit from being exposed to research conducted at Curtin that is making a real difference to industry and the community at national and international levels.
