Deakin University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationMarketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a mutually beneficial relationship between buyers and sellers. You will gain knowledge of marketing in digital domestic and international markets.
Delivery mode
Deakin University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 221 Burwood Highway, Burwood
- 1 Gheringhap Street, Geelong
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Current or recent Year 12 Academic Requirements:
If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:
Year 12 Prerequisite Subjects:
Units 3 and 4: A study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL
ATAR:
Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent.
Admission Criteria:
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.
Higher Education Study Academic Requirements:
If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:
Successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent).
VET Study Academic Requirements:
If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of the following criteria to be considered for admission to this degree:
- Completion of a certificate IV or higher in a related discipline
- Completion of a diploma or higher in any discipline
- At least 50% completion of a diploma or higher in a related discipline.
Work and Life Experience Academic Requirements:
If you finished Year 12 more than three years ago, or did not finish Year 12, and haven't undertaken any further study, you may be considered for admission to this degree based on your work, volunteer, and/or life experience.
Submit a personal statement outlining your motivation to study, previous education and employment history, and how this course can assist your career aspirations or progression. Think of it as a job application cover letter - it should be relevant and demonstrate your commitment and interest in this course or study area.
Admission criteria for Work and Life Experience
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.
English Language Proficiency Requirements:
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- Victorian Certificate of Education (VCE) English Units 3 and 4: Study score of 25 in English as an Additional Language (EAL) or 20 in any other English
- IELTS overall score of 6.0 (with no band score less than 6.0) or equivalent
- Other evidence of English language proficiency (learn more about other ways to satisfy the requirements).
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Engagement Manager
Engagement Managers create and maintain customer relationships through a variety of initiatives and strategies. They are the primary point of conta...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Insights Analyst
An Insights Analyst examines and interprets data to provide actionable insights that drive business decisions. You might work in industries such as...
Marketing Specialist
A Marketing Specialist develops and implements strategies to promote a company's products or services. You might work in various sectors, including...
About Deakin University
As one of Australia's largest universities, Deakin has strong global linkages, world-class research and, most importantly, an educational portfolio that blends the best of campus and digital delivery into a highly supportive and personalised student experience.
