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Web Content Managers are part of the marketing department, ensuring the organisation’s website is customer-focused and the content reflects company products, services, and branding strategies. They monitor and respond to web performance metrics and are adept at Search Engine Optimisation (SEO).
As a Web Content Manager you could be writing a report on website user behaviour for the marketing department, configuring the filters and reporting tools in Google Analytics, making adjustments to site CSS and javascript to improve Core Web Vitals, scheduling a series of blog posts and ensuring they post automatically to the company’s social media channels, updating the website’s terms and conditions, or adding new products and images to the online store.
Salaries for Web Content Managers start at $80,000 per annum. Increase your earning potential by obtaining university qualifications in marketing and communications as well as a portfolio of web-content with succesful performance metrics.
There are no clear employment figures for Web Content Managers working in Australia at this time. They are employed in all industries and work sectors.
Web Content Managers need a mix of digital marketing and ICT skills, including a working knowledge of web development software packages, HTML, CSS, content management systems, Google Analytics, and SEO.
Launch your career with a Certificate IV in Information Technology (Web Development) and a Diploma of Digital Marketing or Diploma of Marketing and Communications. You may also require vendor certifications in a range of software tools and search applications as well as proven leadership experience.
Source: Australian Government Labour Market Insights 2023
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Here are some potential career pathways within digital marketing. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.
Digital Marketing
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$1,000 weekly pay
Advertising Manager
$1,830 weekly pay
Brand Strategist
$1,250 weekly pay
Communications Coordinator
$1,500 weekly pay
Content Strategist
Digital Content Creator
Digital Content Writer
Digital Marketer
$1,440 weekly pay
Digital Marketing Assistant
Digital Marketing Coordinator
Digital Marketing Specialist
$1,540 weekly pay
Digital Media Specialist
Digital Media Strategist
Digital Producer
Digital Project Manager
E-Commerce Manager
Email Marketing Specialist
Marketing Specialist
Multimedia Specialist
$1,538 weekly pay
SEM Specialist
$1,300 weekly pay
SEO Specialist
Social Marketer
Social Media Coordinator
$1,150 weekly pay
Social Media Manager
$1,640 weekly pay
Social Media Specialist
Social Media Strategist
Content Creator
$1,400 weekly pay
Content Marketing Manager
Digital Business Analyst
$2,100 weekly pay
Digital Business Strategist
Digital Content Producer
Digital Marketing Executive
Digital Marketing Manager
Digital Marketing Strategist
Digital Media Manager
$1,340 weekly pay
Head of Digital Strategy Transformation
$3,500 weekly pay