Australian Catholic University
Bachelor of Commerce (Marketing)
Nationally Recognised Higher EducationBe the go-between in the business world, connecting brands, products and services to new markets and customers. As a graduate of the marketing major sequence, you’ll use your creativity and insight to understand consumer behaviour, communicate brand and product value, monitor dynamically changing trends, find new markets for products and services, develop business strategies and work with a range of cutting-edge digital technologies.
Delivery mode
Australian Catholic University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 40 Edward Street, North Sydney
- 25A Barker Road, Strathfield
- Locked Bag 2002, Strathfield
- 22 Main Street, Blacktown
- 115 Victoria Parade, Fitzroy
- 1200 Mair Street, Ballarat
- 1100 Nudgee Road, Banyo
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Prerequisites
- New South Wales: English (Advanced or Standard) (Band 2) or English (EAL) (Band 3)
- Queensland: English (3 & 4, C)
- Victoria: Units 3 and 4 - a study score of at least 30 in English (EAL) or 25 in any other English
Applicants with recent secondary education
You’ll need to meet the minimum entry requirements and subject prerequisites for your chosen course.
If your school result was affected by circumstances outside of your control, such as financial hardship, illness, disability or a challenging home environment, you may qualify for an access scheme. You can apply through your TAC as part of your application process.
Applicants with vocational education and training (VET) study
If you’re a current Year 12 applicant you can be given a selection rank separate from, and in addition to, your ATAR if you’ve completed a competency-based and graded AQF Certificate III or above.
If you’ve completed, or are completing a competency-based AQF Certificate IV or AQF diploma you will be assigned a selection rank by your local Tertiary Admission Centre (TAC). This is an entry score based on your individual qualifications and achievements.
Applicants with higher education study
If you have completed at least two units of AQF-recognised study at bachelor level or above, you’ll be assigned a selection rank based on your study level, duration and grade point average that will be applied during the admission process.
If your previous study has equipped you with knowledge, skills or experiences that align with the learning outcomes of units in your new course you may be able to apply for recognition of prior learning and you may be able to complete your course sooner.
Applicants with work and life experience
If you have no formal education qualifications you may be eligible for a selection rank based on your work, life or service experience.
- If you’ve been in paid employment, relevant to the course you’re applying for, for a minimum of six months full-time (or equivalent), this work may be assessed for your selection rank.
- If you’re 21 years or older you can sit the Special Tertiary Admissions Test (STAT) through your local TAC.
- You can apply for an ACU bridging course. Our bridging courses allow you to transition back into studying and can give you a head start on the relevant undergraduate degree.
- If you have served in the defence force, your rank and time in service may contribute to your selection rank.
English language requirements
An overall academic IELTS score of 6.0 (with minimum scores of 6.0 in speaking and writing, and 5.5 in listening and reading).
Prerequisites
- New South Wales: English (Advanced or Standard) (Band 2) or English (EAL) (Band 3)
- Queensland: English (3 & 4, C)
- Victoria: Units 3 and 4 - a study score of at least 30 in English (EAL) or 25 in any other English
Applicants with recent secondary education
You’ll need to meet the minimum entry requirements and subject prerequisites for your chosen course.
If your school result was affected by circumstances outside of your control, such as financial hardship, illness, disability or a challenging home environment, you may qualify for an access scheme. You can apply through your TAC as part of your application process.
Applicants with vocational education and training (VET) study
If you’re a current Year 12 applicant you can be given a selection rank separate from, and in addition to, your ATAR if you’ve completed a competency-based and graded AQF Certificate III or above.
If you’ve completed, or are completing a competency-based AQF Certificate IV or AQF diploma you will be assigned a selection rank by your local Tertiary Admission Centre (TAC). This is an entry score based on your individual qualifications and achievements.
Applicants with higher education study
If you have completed at least two units of AQF-recognised study at bachelor level or above, you’ll be assigned a selection rank based on your study level, duration and grade point average that will be applied during the admission process.
If your previous study has equipped you with knowledge, skills or experiences that align with the learning outcomes of units in your new course you may be able to apply for recognition of prior learning and you may be able to complete your course sooner.
Applicants with work and life experience
If you have no formal education qualifications you may be eligible for a selection rank based on your work, life or service experience.
- If you’ve been in paid employment, relevant to the course you’re applying for, for a minimum of six months full-time (or equivalent), this work may be assessed for your selection rank.
- If you’re 21 years or older you can sit the Special Tertiary Admissions Test (STAT) through your local TAC.
- You can apply for an ACU bridging course. Our bridging courses allow you to transition back into studying and can give you a head start on the relevant undergraduate degree.
- If you have served in the defence force, your rank and time in service may contribute to your selection rank.
English language requirements
An overall academic IELTS score of 6.0 (with minimum scores of 6.0 in speaking and writing, and 5.5 in listening and reading).
Additional requirements may apply.Course fees
$43,428
$88,992
Career opportunities
The Bachelor of Commerce (Marketing) will prepare you for the following roles.
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Digital Marketing Manager
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using ...
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...
Marketing Strategist
A Marketing Strategist plans promotional campaigns for a brand, product or service. You might conduct market research and look for opportunities to...
Credit Officer
A Credit Officer processes applications for credit from potential borrowers. You might work for a bank, other financial institution or for a lendin...
About Australian Catholic University
In a world of mass production, ACU stands for meaningful education, rewarding research, and life-changing community engagement.
Our mission and values form the core of who we are as a Catholic organisation. Discover our history, structure, and our journey to be a leader in research and teaching – a goal we’re already achieving as a top 2% world-ranked university.
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