The University of Notre Dame Australia
Bachelor of Arts (Marketing)
Nationally Recognised Higher EducationA driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.
In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.
Delivery mode
The University of Notre Dame Australia offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 19 Mouat St, Fremantle
Entry requirements
Domestic Students
- There are no mandated entry requirements.
English language test scores
- IELTS Academic:6.0 overall, with no individual band score lower than 6.0
- CAE/CPE: 169 overall, with no individual band score lower than 169
- PTE Academic: 50 overall, with no individual band score lower than 50
- TOEFL (iBT): 73 overall and no other band score lower than 18
Applicants with Recent Secondary Education
Applicants with recent Secondary Education must meet one of the following criteria:
- HSC Performance Band Results with a Band 4 in English, a minimum average of Bands 4s and an overall minimum average HSC mark of 70% in HSC Category A Courses (or Interstate equivalent). Applicants must be eligible for an ATAR or OP; or
- Minimum International Baccalaureate (IB) score of 24.
Applicants with Higher Education Study
Applicants with Higher Education Study must meet one of the following criteria:
- Other University Studies completed at undergraduate level or higher. A minimum number of 2 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) Study
Applicants with Vocational Education and Training (VET) Study must have completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).
Applicants with Work and Life Experience
Applicants with Work and Life Experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission based on the following:
Their experience, which could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration of employment (minimum of two years) in a relevant industry.
Additional requirements may apply.Course fees
Career opportunities
The Bachelor of Arts (Marketing) will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Market Research Analyst
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...
Digital Marketing Manager
A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using ...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
About The University of Notre Dame Australia
Notre Dame is a private Catholic University, extending from the West Coast of Australia in the beautiful and historic City of Fremantle, to the North-West town of Broome and across the continent to the heart of Sydney.
We embrace the ancient and esteemed traditions of Catholic Universities in Europe, North America and 2000 years of the Catholic Intellectual Tradition. We welcome people of all faiths or none at all. As an academic community, we welcome open and rigorous enquiry, debate and discussion.
We have an enrolment of over 12,000 students and offer a comprehensive range of undergraduate and postgraduate programs. Our student experience, employment and graduate outcomes are among the very best in Australia.
We provide our students with the theoretical knowledge and professional skills which will empower them to realise their potential, build interconnectedness with all peoples and willingly serve the community through active participation, engagement and reflection.
We have a powerful commitment to honouring the individual and recognise that each student is graced with their own gifts and talents. We believe that higher education should prepare students for a rich, fulfilling and reflective life, not just a career path.
We are a modern Catholic University, operating in a world in which the vast speed of change is felt in nearly all aspects of our daily lives. We bring to bear our traditions and our values to engage in scholarship and research, to address the developments and challenges of the modern world, to serve the common good and to assist all our students to achieve the academic excellence that we promote and expect.
