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  3. Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is a university level degree developed inline with the Australian Institute of Marketing (AIM) and ideal for students seeking careers in business marketing. The course is structured in three tiers with students completing 24 units overall. During the course, students choose their own core and elective units based on career interests. Interest areas include understanding advertising, consumer behaviour, digital marketing, audience research, ethics and sustainability and project management.

The Bachelor of Business (Marketing) delivers a comprehensive understanding of essential marketing concepts, aimed at driving organisational growth and profitability. Students are taught to develop and implement effective marketing strategies with practical applications. This course is designed to prepare individuals with a diverse set of marketing skills that are not only applicable to specific roles but also versatile enough to be employed across different sectors and industries.

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Delivery mode:
On Campus / Online

Average duration:
3 years

Accreditation:
Nationally recognised training

Suitable For

This course is ideal for people who have the following knowledge, skills or abilities:

Administration and Management

Planning and coordination of people and resources.

Critical Thinking

Evaluating the benefits and costs of different solutions for a problem.

Personnel and Human Resources

Recruiting and training people. Managing pay and other entitlements like sick and holiday leave.

Sales and Marketing

Showing, promoting, and selling products or services, including marketing strategy and tactics and sales control systems.

Outcomes

This course can help you get a job as:

Job Title
Average Salary
Advertising Manager
$1,830 weekly pay
Brand Manager
$1,920 weekly pay
Brand Strategist
$1,250 weekly pay
Chief Marketing Officer (CMO)
$1,500 weekly pay
International Marketer
$1,250 weekly pay
Market Analyst
$1,730 weekly pay
Marketing Manager
$1,920 weekly pay
Product Marketing Manager
$2,115 weekly pay
Promotions Manager
$1,500 weekly pay

Please note that weekly pay figures are estimates only of what you could possibly earn.

Nationally Recognised Training

This is a nationally recognised course delivered by Registered Training Organisations (RTOs). RTOs are strictly regulated by the Australian Skills Quality Authority (ASQA). This guarantees you will be studying a quality-assured and nationally recognised qualification.

Recognition of Prior Learning

RTOs are also able to offer Recognition of Prior Learning for work experience or formal qualifications you may have undertaken to shorten the time you have to study. Ask a course provider for more details during the enrolment process.

Payment Options

Course providers may offer flexible payment options for those who do not wish (or are unable) to pay their tuition fees outright. There is usually a discount for those who pay their tuition fees upfront.

Enquire with a course provider to find out more.

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