Western Sydney University
Master of Marketing
Nationally Recognised Higher EducationWant to take your career in marketing to the next level?
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills.
Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.
Delivery mode
Western Sydney University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- 169 Macquarie Street, Parramatta
- 6 Hassall Street, Parramatta
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Admission
Master of Marketing - 2 year Pathway (160 credit points)
Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
Master of Marketing - 1.5 year Pathway (120 credit points)
- Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management; Or
- Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
- Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
Master of Marketing - 1 year Pathway (80 credit points)
- Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; Or
- Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record); Or
- Successfully completed an undergraduate degree in any business disciplines and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management
- Applicants seeking admission on the basis of work experience must support their application with a Statement of Service for all work experience listed on the application.
English Language Entry Requirements
Your English language proficiency test must be no more than two years old at the time of your commencement at Western Sydney University.
- IELTS (Academic version): 6.5 overall score with minimum 6.0 in each subtest
- TOEFL Internet-based score: Total score 82 with Writing 21, Speaking 18, Reading 13, Listening 13
- Pearson test of english (PTE): 58 overall with no communication skills less than 50
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Partnerships Manager
A Partnerships Manager develops and maintains relationships with key partners to drive business growth and collaboration. You might work for a corp...
Marketing Project Manager
A Marketing Project Manager oversees the planning and execution of marketing projects to drive brand growth and achieve business objectives. You mi...
About Western Sydney University
If you're thinking about university study, WSU offers an outstanding range of undergraduate, postgraduate and research options across 10 campuses in Greater Western Sydney.
As a student at Western Sydney University, you become part of a dynamic, thriving and culturally rich community. There are diverse opportunities for sport and recreation, entertainment, going out and engaging with the community – both on and off campus. From the ultra-modern and high-tech to more serene, pastoral environments, each of our campuses is different – but all are friendly, multicultural and inclusive.
