The University of Western Australia

Master of Marketing

Nationally Recognised Higher Education

Marketing plays a central role in understanding the needs of different groups of people in different places across the globe. Equally practical and theoretical, our marketing teachers are researchers who help you understand the role of marketing, through curiosity, creativity, analysis, evidence and innovation. Our Master's covers the cutting edge topics you need to work as a marketing manager, from digital to analytics. The Master of Marketing is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.

Delivery mode

The University of Western Australia offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • 35 Stirling Highway, Perth
  • 35 Stirling Highway, Perth

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Admission Requirements

  1. To be considered for admission to this course an applicant must have:
    • a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
    • the equivalent of a UWA weighted average mark of at least 50 per cent; or
    • at least two years professional experience in a relevant occupation; or
  2. completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

  • IELTS: Minimum overall score of 6.5, with no band less than 6.0.
Additional requirements may apply.

Course fees

Estimated Fee* $0 - $66,200 $87,200 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$66,200
Standard Tuition:
$87,200
Full Fee Tuition:
$66,200
Full Fee Tuition:
$87,200
Enquire with The University of Western Australia to find out more.
Study mode On Campus
Duration 24 Months
Estimated fee* $0 - $66,200 $87,200 Support may be available

Career opportunities

The Master of Marketing will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Content Marketing Manager

A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...

Avg yearly income $98,800
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...

Avg yearly income $109,980
Entry barriers Low

Marketing Consultant

A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...

Avg yearly income $62,400
Entry barriers Low

Marketing Executive

A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...

Avg yearly income $85,020
Entry barriers Low

About The University of Western Australia

Just 10 minutes from Perth city, UWA is located on the banks of the Swan River, or Derbal Yerrigan, on the land of the Whadjuk Nation.

We have the immense privilege of sitting on the sacred soil where Western Australian kaartdijin, or knowledge, began. It has been a place to gather and learn for tens of thousands of years, with stories and lessons shared from generation to generation of the world’s oldest continuous culture.

Today, we welcome you to continue seeking and sharing wisdom with us. Our students take their learning beyond the books, at the cutting edge of knowledge creation, from passionate lecturers with real industry experience and connections. We’ll support them in their learning journeys and help set them up for a career they’ll love.

The global impact of our research and education places us as a world top 100 university (QS 2024). This means students join a community of passionate, intelligent and resourceful leaders who are driving innovation and change. They’ll connect with and work alongside leaders in education, research and industry, and follow in the footsteps of our thousands of graduate success stories.