RMIT University
Master of Marketing
Nationally Recognised Higher EducationMake an impact in the dynamic and ever-evolving marketing industry with this practical and comprehensive master’s degree.
Shaped around real-world marketing projects and challenges, the in-depth Master of Marketing gives you hands-on experience in planning, directing, implementing and monitoring an organisation’s marketing efforts.
Prepare for an immersive and exciting degree that blends theory with practice to shape you into a leader in your field. With industry connections integrated throughout your study, you’ll develop immediately applicable skills and expand your professional network.
Delivery mode
RMIT University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 124 La Trobe Street, Melbourne
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
- An Australian bachelor degree (or equivalent), or higher-level qualification, in any discipline from a recognised tertiary institution.
*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted advanced standing.
^Upon successful completion of the Graduate Certificate you will have the opportunity to progress to the Master degree.
English language requirements
To study this course you will need to complete one of the following English proficiency tests:
- IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
- TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
- Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
- Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
Course fees
$65,280
$90,240
$65,280
$90,240
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
About RMIT University
RMIT is a world leader in Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.
RMIT aims to inspire and engage our many audiences to discover new ideas and perspectives by exploring our cultural spaces, resources, and collections.
At RMIT, teaching, research, and engagement are central to making an impact and creating life-changing experiences for our students.
