Macquarie University
Master of Marketing
Nationally Recognised Higher EducationIn today’s ultra-competitive market where customers have a huge variety of products and services to choose from – and access to extensive information to make decisions – companies are challenged to differentiate their offerings. In this evolving battleground, marketers have to be fully equipped with the necessary knowledge and tools to master the market.
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.
Delivery mode
Macquarie University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- Level 24, 123 Pitt Street (Angel Place), Sydney
- 4–6 Eastern Road, Macquarie University
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
AQF levels
Bachelor’s qualification' relates to an AQF level 7 bachelor's qualification or recognised equivalent.
Relevant experience
Professional work experience includes roles requiring technical or specialist expertise or managerial / decision making functions with a broad knowledge or skills in key concepts or principles in marketing and/or business.
English language requirements
All Macquarie University applicants are required to provide evidence of English language proficiency. The standard of English required for entry is based on the IELTS Academic test. Other accepted evidence of English proficiency, including minimum scores on other English tests and qualifications, can be checked using the conversion tool.
- IELTS: Overall band score 6.5
You may also satisfy the English language requirements by:
- passing an approved English language test at the required level
- holding a qualification from an approved country with English as the language of instruction
- completing an approved high school qualification or foundation program with study in English
- completing an approved English for Academic Purposes (EAP) program.
Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
About Macquarie University
Macquarie University is recognised globally for its pre-eminence in key research disciplines, as well as for producing graduates who are among the most sought-after professionals in the world.
Uniquely located in the heart of Australia’s largest high-tech precinct, Macquarie brings together more than 44,000 students and 3000 staff in one thriving hub of discovery.
Our campus spans 126 hectares, with open green space that gives our community the freedom to think and grow.
