La Trobe University
Master of Marketing
Nationally Recognised Higher EducationIn the ever-changing and competitive marketplace, professional marketers should be equipped with contemporary marketing skills supported by well-developed critical thinking and problem-solving mindsets.
The Master of Marketing provides you with comprehensive knowledge and skills of the foundation of marketing principles, organizational marketing strategies, and marketing tactics in line with the principles of the United Nations' sustainable development goal, including Responsible Consumption and Production, Health and Wellbeing, and Climate Action. To develop lifetime skills, you utilise your professional judgment by critically analysing the business environment and ethically solving marketing problems.
The Master of Marketing is aligned with industry demands and necessitates you to develop your professional skills through solving industry-based problems and engaging with industry experts.
Delivery mode
La Trobe University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- Plenty Road, Bundoora, Melbourne
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Academic entry requirement
Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
English language requirement
- IELTS: Overall 6.5, no band less than 6.0
- Pearson Test of English (PTE): Overall score of 56 with no communicative skill score less than 46
- TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
- Cambridge Certificate of Advanced English (CAE) / Cambridge Certificate of Proficiency in English (CPE): 176 with no less than 169 in any component
Course fees
$61,600
$80,400
$61,600
$80,400
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
About La Trobe University
For more than 50 years, we have been transforming people and societies. We put our students at the centre of everything we do - with a dual emphasis on excellence and inclusivity.
With a proud history built on a mission to advance knowledge and learning to shape the future of our world, we are the most successful Australian university at combining accessibility and excellence. Our passionate teachers deliver globally recognised learning to our diverse student body.
Whether it’s our innovations in teaching and learning, our strong graduate employment outcomes or our leading research, the world’s most respected university ranking agencies consistently rate La Trobe among the world’s best.
Year after year, these results reflect our commitment to outstanding student experience, the career-readiness of our graduates, our ambitious research culture and our partnerships with communities, government and industry.
