Griffith University
Master of Marketing
Nationally Recognised Higher EducationMarketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
Delivery mode
Griffith University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 170 Kessels Rd, Nathan
- Parklands Dr, Southport
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
- A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
- A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.
Language requirements
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR a minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
- OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
- OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
- OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Master of Marketing will prepare you for the following roles.
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
Content Marketing Manager
A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...
Market Analyst
A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Executive
A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...
About Griffith University
With social responsibility at the heart of everything we teach, our pursuit of excellence goes beyond the purely academic—to us, being truly great means truly doing good.
In all we do, we strive to create positive, meaningful change in the lives of our students, their families and friends, and society at large.
At Griffith, we believe education is for everyone. No matter their background, we strive to provide the absolute best support to help our students reach their potential. We deliver unique opportunities, made possible through our rich and varied industry partnerships, so that they can access world-class experiences and rewarding careers.
