Griffith University

Master of Marketing

Nationally Recognised Higher Education

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Delivery mode

Griffith University offers this course through the following delivery modes:

Blended

Combine the flexibility of online learning with the support of on campus learning.


Locations
  • 170 Kessels Rd, Nathan
  • Parklands Dr, Southport

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Entry requirements

  • A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
  • A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.

Language requirements

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

  • A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
  • OR a minimum score of 575 on TOEFL
  • OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
  • OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
  • OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
  • OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

Additional requirements may apply.

Course fees

Estimated Fee* $0 - $46,500 $55,500 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$46,500
Standard Tuition:
$55,500
Full Fee Tuition:
$46,500
Full Fee Tuition:
$55,500
Enquire with Griffith University to find out more.
Study mode Blended
Duration 18 Months
Estimated fee* $0 - $46,500 $55,500 Support may be available

Career opportunities

The Master of Marketing will prepare you for the following roles.

Brand Manager

Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

Avg yearly income $117,000
Entry barriers Low

Marketing Manager

Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

Avg yearly income $114,400
Entry barriers Low

Advertising Manager

An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...

Avg yearly income $78,000
Entry barriers Low

Content Marketing Manager

A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...

Avg yearly income $98,800
Entry barriers Low

Market Analyst

A Market Analyst conducts research to determine potential markets for products and services. You’ll look at data on current consumer behaviour and...

Avg yearly income $109,980
Entry barriers Low

Marketing Consultant

A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...

Avg yearly income $62,400
Entry barriers Low

Marketing Executive

A Marketing Executive develops and implements marketing strategies to promote a company's products or services. You might work in a corporate offic...

Avg yearly income $85,020
Entry barriers Low

About Griffith University

Since 1975, our teaching and research have been focused on addressing the most important social and environmental issues of our time. Today, that mission is as relevant as ever.

Social and environmental responsibility drive everything we do, from pioneering teaching in modern Asian studies and environmental science to our long-time support for First Peoples, social justice and sustainable practices.

Consistently ranking in the top 2 per cent of universities globally, our degrees are designed with industry in mind, the future in our sights, and social impact at heart.

With more than 55,000 students, our community spans five campuses across South East Queensland plus our Digital campus, complemented by a global alumni network of over 200,000 graduates.

We know the world can, and should, be a better place—for everyone. And in helping thousands of different people create a brighter future for themselves, we're doing our part to create a brighter future for all.