University of Technology Sydney
Graduate Diploma in Marketing
Nationally Recognised Higher EducationThe Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice. The course allows the student to adapt to the changing marketing landscape in the areas of marketing communications, brand management, marketing for social good, customer experience and behaviour, marketing strategy, data-driven insights, and the legal and ethical implications of marketing.
The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.
Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn or Spring sessions.
Delivery mode
University of Technology Sydney offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- University of Technology, 15 Broadway, Broadway
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Applicants must have completed:
- A UTS recognised bachelor's degree, or
- An equivalent or higher qualification, or
- Submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.
Course fees
Career opportunities
The Graduate Diploma in Marketing will prepare you for the following roles.
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products ...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Communications Manager
A Marketing Communications Manager develops and implements strategies to promote a company’s products or services. You might work in-house for a co...
Social Media Specialist
Social Media Specialists are key members of the marketing team who develop, implement, and oversee the organisation’s social media strategies. They...
Digital Marketing Specialist
A Digital Marketing Specialist coordinates online marketing campaigns to promote a brand, product or service. You might use strategies such as emai...
Market Research Analyst
A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...
About University of Technology Sydney
UTS is the top-ranked young university in Australia. Our vision is to be a leading public university of technology recognised for our global impact. We’re known for our innovative teaching. We’re committed to practical innovation and research that benefits industry and society. We believe in social change to create a more just and equal world.
We are a dynamic and cosmopolitan university that marks the gateway to Sydney — Australia's economic, multicultural, innovative and creative global city.
UTS is a public university of technology defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.
UTS has an ambitious new vision, to be a leading public university of technology recognised for our global impact.
Through our education, research and engagement we will become an internationally great public university, delivering real benefit for society.
