Gold Coast

Sports Marketer

Sports Marketers are business professionals who market athletes, sports teams, and venues to the general public — advertising and promoting key events and growing the fanbase. They carry out market research to find new and innovative ways of engaging fans and generating revenue.

As a Sports Marketer you could be running a focus group and survey with fans, meeting with the management team to discuss the upcoming budget, developing a corporate package for potential team sponsors, interviewing players to get a take on their personalities and interests, running a game-day social media campaign, approving artwork and copy for display ads at a sports event, or analysing the metrics from a recent cost-per-click advertising campaign.

To succeed in this occupation you’ll need to be confident, highly organised, and have outstanding personal communication skills.

Future demand Medium
Average yearly income $62,400
Skill level Unknown

How do I become a sports marketer?

All skill levels Beginner Experienced

Bachelor of Business (Sport Management)

Blended
36 months
$43,500
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.

Bachelor of Sport Management

On Campus
24 months
$102,240
  • There are no mandated entry requirements.
Additional requirements may apply.
  • There are no mandated entry requirements.
Additional requirements may apply.
*Showing course fees for all providers. Some providers may not be available in your area.

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Common questions

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