The University of Western Australia

Graduate Certificate in Marketing

Nationally Recognised Higher Education

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

Marketing students at UWA have the opportunity to undertake projects for organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.

Delivery mode

The University of Western Australia offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • 35 Stirling Highway, Perth

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Admission Requirements:

  • To be considered for admission to this course, an applicant must have:

  • A Bachelor's degree, or an equivalent qualification, as recognized by UWA; and
  • The equivalent of a UWA weighted average mark of at least 50 per cent; or
  • At least two years of professional experience in a relevant occupation.
  • Significant work experience, including at least 5 years with a material level of responsibility.
    • Additional requirements may apply.

    Course fees

    Estimated Fee* $0 - $16,550 $21,800 Fees are based on full-time study.
    * Fees are indicative only and vary based on your circumstances and eligibility for government funding.
    Standard Tuition:
    $16,550
    Standard Tuition:
    $21,800
    Full Fee Tuition:
    $16,550
    Full Fee Tuition:
    $21,800
    Enquire with The University of Western Australia to find out more.
    Study mode On Campus
    Duration 6 Months
    Estimated fee* $0 - $16,550 $21,800 Support may be available

    Career opportunities

    The Graduate Certificate in Marketing will prepare you for the following roles.

    Brand Manager

    Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...

    Avg yearly income $117,000
    Entry barriers Low

    Marketing Consultant

    A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...

    Avg yearly income $62,400
    Entry barriers Low

    Marketing Manager

    Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...

    Avg yearly income $114,400
    Entry barriers Low

    Market Research Analyst

    A Market Research Analyst studies market conditions to help organisations understand potential sales of a product or service. You might work in var...

    Avg yearly income $81,120
    Entry barriers Low

    Digital Marketing Manager

    A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using...

    Avg yearly income $119,600
    Entry barriers Low

    Content Marketing Manager

    A Content Marketing Manager develops and oversees content strategies to engage audiences and promote brand awareness. You may work with marketing t...

    Avg yearly income $98,800
    Entry barriers Low

    About The University of Western Australia

    Just 10 minutes from Perth city, UWA is located on the banks of the Swan River, or Derbal Yerrigan, on the land of the Whadjuk Nation.

    We have the immense privilege of sitting on the sacred soil where Western Australian kaartdijin, or knowledge, began. It has been a place to gather and learn for tens of thousands of years, with stories and lessons shared from generation to generation of the world’s oldest continuous culture.

    Today, we welcome you to continue seeking and sharing wisdom with us. Our students take their learning beyond the books, at the cutting edge of knowledge creation, from passionate lecturers with real industry experience and connections. We’ll support them in their learning journeys and help set them up for a career they’ll love.

    The global impact of our research and education places us as a world top 100 university (QS 2024). This means students join a community of passionate, intelligent and resourceful leaders who are driving innovation and change. They’ll connect with and work alongside leaders in education, research and industry, and follow in the footsteps of our thousands of graduate success stories.