College for Adult Learning
Certificate IV in Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skills in implementing campaigns, building relationships to achieve stakeholder buy-in, and creating professional documentation to present ideas.
What you’ll learn
- Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
- Monitor consumer behaviour to analyse trends in spending and highlight opportunities
- Develop and review company documents from media briefs to PR releases
Graduating with this qualification will set you up for a successful start to your career in marketing across a huge range of industries, both client-side and agency-side. By implementing key marketing skills in campaign research, briefing, and delivery across a range of channels, you'll become a celebrated team player in your organisation’s marketing activities. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.
Technical Requirements
You will need regular access to a laptop, desktop computer or another device with the following:
An adequate and reliable internet connection; At least the equivalent of Microsoft Office or Office for Mac, with word-processing capabilities and spreadsheets; A PDF Reader installed; Full permissions to install and access third-party software as required. You will also need regular access to a laptop, desktop computer or device with an adequate camera to undertake video calls for assessments as required.
Delivery mode
College for Adult Learning offers this course through the following delivery modes:
Online
Set your own study schedule and balance study with your other commitments.
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Course fees
$3,695
$0
$3,695
$0
Career opportunities
The Certificate IV in Marketing and Communication will prepare you for the following roles.
Marketing Coordinator
Marketing Coordinators are the workhorses behind an organisation’s marketing department — arranging online and print advertising, managing social m...
Digital Marketing Assistant
A Digital Marketing Assistant helps to produce marketing material used on websites, social media and other online platforms. You might create onlin...
Social Media Manager
A Social Media Manager oversees the online activity of a business or brand. You might look after numerous social media accounts and publish content...
Community Engagement Officer
A Community Engagement Officer encourages public participation and awareness of an organisation’s services. You might organise community events or...
Copywriter
A Copywriter produces written material for use in advertising and promotional material. You might write about a product or service or about an orga...
Brand Ambassador
A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in adv...
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Content Manager
A Content Manager oversees the production of material used in marketing activities. You might coordinate content for digital platforms and social m...
Marketing Officer
A Marketing Officer is involved with promotional campaigns to generate positive publicity for a product, service or brand. You may design marketing...
Marketing Assistant
A Marketing Assistant helps with promotional campaigns for brands, products and services. You might assist with marketing activities such as media...
Presales Consultant
A Presales Consultant is part of a sales team and may work across various industries. You might speak with clients or customers to determine their...
About College for Adult Learning
The College for Adult Learning formed as a Registered Training Organisation (RTO) in 2009. As passionate educators we were continually frustrated with the explosion of cookie cutter and ‘one size fits all’ training standards being offered in the Australian marketplace.
We will take the time to understand you and your level of experience. You will be matched to a qualification pathway that actually accelerates your success because it is built on the firm foundation of your real experience.
You can trust that CAL is committed to each and every graduate being a successful candidate for the job they desire.
When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.
We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.
