Central Queensland University
Bachelor of Arts (Public Relations)
Nationally Recognised Higher EducationStudy the Bachelor of Arts to equip yourself with a multidisciplinary education in a range of humanities and social sciences disciplines. Discover unlimited choices in exploring your passion and interests.
You'll experience a variety of perspectives, methodologies and learning styles and explore disciplines that study the way humans recognise, record and debate human practices, meanings and values. This will aid you in developing a contemporary understanding of both the human condition and how society operates.
Public Relations
You'll learn key concepts surrounding crisis communications, celebrity public relations, media industries, social media and society, ensuring your ability to communicate effectively within an organisational environment. As a graduate, you may find employment in employee relations, reputation and crisis management, media, content management, event management, communication strategy, and product development.
Delivery mode
Central Queensland University offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
- 114-190 Canning Street, The Range
- 554-700 Yaamba Road, Norman Gardens
Entry requirements
Domestic Students
- There are no mandated entry requirements.
English (Units 3 & 4, C) or equivalent
English Language Proficiency Requirements
If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University.
Applicants are required to provide evidence of completion of:
- A secondary qualification (Year 11 and 12, or equivalent), or
- An Australian Qualifications Framework (AQF) diploma level qualification, or
- Bachelor level qualification study for a period of at least 2 years fulltime with a minimum overall GPA 4.0
completed within Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland or United States of America, which will meet the English proficiency.
If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores:
- An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 with a minimum 5.5 in each subset; or
- Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall and minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
- Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46; or
- An Occupational English Test with Grades A or B only in each of the four components.
English test results remain valid for no ore than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.
Additional requirements may apply.Course fees
For more information about this course and payment options please enquire now.
Career opportunities
The Bachelor of Arts (Public Relations) will prepare you for the following roles.
Public Relations Officer
A Public Relations Officer manages public opinion of businesses, organisations or individuals. You might foster positive attitudes toward a brand a...
Public Affairs Consultant
A Public Affairs Consultant advises organisations on strategies to manage their relationships with government entities, media, and the public. You...
Communications Specialist
Communications Specialists guide the way an organisation communicates with customers, suppliers, shareholders, community stakeholders and employees...
Community Relations Manager
A Community Relations Manager develops and implements strategies to build and maintain positive relationships between an organisation and the commu...
Media Advisor
A Media Advisor manages and enhances an organisation's public image through strategic communication and media relations. You might work in corporat...
Publicist
A Publicist manages and promotes the public image of clients, such as celebrities, companies, or organisations. You might work for PR agencies, med...
Communications Coordinator
Communications Coordinators are a key part of the marketing team, taking care of social media content and digital production while monitoring curre...
Media Consultant
Media Consultants are public relations professionals who find press opportunities for businesses, politicians, celebrities, and public figures. The...
Public Relations Executive
A Public Relations Executive is responsible for managing and enhancing the public image of an organisation, ensuring effective communication betwee...
About Central Queensland University
CQUniversity Australia has been on a phenomenal trajectory in recent years and its remarkable growth in student numbers, new courses, new campuses, infrastructure and reputation has seen it emerge as one of Australia’s truly great universities.
