Bond University
Bachelor of Arts (Advertising)
Nationally Recognised Higher EducationIn today’s world of change and transformations, with internationalisation affecting every aspect of our lives, there has never been a greater need to understand ourselves and others as cultural and intercultural beings. Bachelor of Arts offers a great range of Majors which can equip you with an in-depth knowledge of and an insight into the Arts and Humanities fields including philosophy, human thought and activity, communication and global studies. The choices offered as part of the Bachelor of Arts degree will advance your understanding of yourself and your culture, will enable you to develop intercultural awareness through comparing your culture with other cultures, and to progress skills needed for living and working in a globalised world. Studies in the Bachelor of Arts degree will help you comprehend and appreciate how our past is shaping our future.
Advertising
Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. This major introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset.
Delivery mode
Bond University offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- 14 University Drive, Robina
Entry requirements
Domestic Students
- There are no mandated entry requirements.
2024 Year 12 entry
Bond University’s Year 12 Early Guaranteed Offer Scheme recognises the challenges students have faced over the past few years of senior schooling. Eligible students can receive an offer to study at Bond in 2024 before final ATAR or IB Diploma results are released, providing certainty about your future study options.
Finished secondary education
If you completed secondary education more than two years ago, you can still refer to these results in your application to study at Bond. We will also take into account whether you have additional qualifications, including formal qualifications such as Senior External Examination results, higher education study, VET study and diplomas, or work and life experience.
Overseas high school or other overseas qualifications
If you completed your secondary schooling overseas or hold other educational qualifications overseas, your application will be assessed using the Australian Government Department of Education's Country Education Profiles and QTAC assessment schedules on overseas assessment.
Vocational Education and Training (VET) Study
Your application may also be considered based on previous vocational education and training (VET) study.
Prior Higher Education Study
If you have already completed study at a tertiary institution, your application will be assessed based on the subjects you have completed or attempted to complete. If you have completed studies in a field related to this program, you may also be eligible to apply to receive credit towards your Bond qualification.
Work and Life Experience
Another way to gain entry into a Bond program is by demonstrating your work and life experience. Your professional and para-professional qualifications and experience can be considered in your application, including some creative arts, language and civil aviation qualifications, memberships of professional associations for which qualifying exams are taken, and police, defence and emergency services experience. Keep in mind that if the program has prerequisite subject requirements, you will still need to meet these.
The Special Tertiary Admissions Test (STAT)
If you did not complete Year 12, or do not have any formal academic qualifications, you can sit the Special Tertiary Admissions Test (STAT) and use this result to apply for entry into this program.
Work Experience
You may use prior work experience to apply for entry into this program. To do so, you will need to provide documentation of your employment history, including providing a statement from your employer about your position, time in the role, and a brief overview of the role you performed.
Additional requirements may apply.Course fees
$97,200
$129,600
$97,200
$129,600
Career opportunities
The Bachelor of Arts (Advertising) will prepare you for the following roles.
Media Buyer
Media Buyers are advertising and marketing professionals who identify advertising opportunities for their organisation/clients and then purchase ad...
Creative Director
Creative Directors are advertising and marketing professionals who direct the way the organisation’s products, services, and brand is visually proj...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Advertising Manager
An Advertising Manager oversees the planning, development, and execution of advertising campaigns for a company or client. You might work for an ad...
About Bond University
In 1989, Bond was established with the vision of delivering educational excellence that satisfied the highest international standards.
Decades later, this remains at the forefront of the University's ethos, paired with our commitment to offer a student experience that benefits and transforms every graduate. Today, students, their experiences, and their ambitions remain at the heart of the University’s every decision, action and innovation.
Not just reserved for a select few, each and every Bond student has unrivalled access to industry, entrepreneurship, academic, and career experiences.
At Bond, we are dedicated to fostering exceptional graduate outcomes. This commitment has been reflected in national rankings like the Employer Satisfaction Survey, where we were ranked #1 in Australia in 2018, 2019 and 2020.
Bond’s research portfolio reflects the University’s focus on ingenuity and entrepreneurship, and offers meaningful contributions across disciplines, from healthcare innovations to big data and beyond.
From day one, Bond students gain membership to a network of more than 30,000 alumni located in more than 120 countries, providing unmatched networking opportunities.