Penfold College
Advanced Diploma of Marketing and Communication
Nationally Recognised Vocational Education and Training (VET)This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Delivery mode
Penfold College offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
- level 3/123 Lonsdale St, Melbourne VIC 3000, Australia
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry to this qualification is limited to those who:
- Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.or
- Have four years equivalent full-time relevant work experience.
In addition to above, student must:
- Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
- Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
- Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
- Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the CRICOS provider is able to provide.
- Have successfully completed Australian year 12 or equivalent.
- Are at least at age of 18 on the date of course commencement.
Course fees
Career opportunities
The Advanced Diploma of Marketing and Communication will prepare you for the following roles.
Communications Manager
Communications Managers are responsible for the way an organisation communicates with its clients, stakeholders and the general public — as well as...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
Account Director
Account Directors manage relationships between the organisation and their key clients. They are skilled negotiators and have a background in sales...
Brand Ambassador
A Brand Ambassador represents a business, product or service in the public eye. You might be employed to promote the brand at public events, in adv...
Content Executive
A Content Executive helps to coordinate the production of material used in a range of media. You might specialise in social media content, website...
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
International Marketing Specialist
An International Marketing Specialist develops and implements strategies to expand a business's reach in global markets. Their duties include condu...
Magazine Stylist
A Magazine Stylist is responsible for creating visually appealing layouts for magazines, coordinating photo shoots, and collaborating with photogra...
