The University of Melbourne

Master of Digital Marketing

Nationally Recognised Higher Education

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals.

You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders.

The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

The course is academically rigorous, practically orientated and globally relevant.

Delivery mode

The University of Melbourne offers this course through the following delivery modes:

On campus

Work with instructors and classmates in a supportive and collaborative environment.


Locations
  • Grattan Street, Parkville

Entry requirements

Domestic Students

  • There are no mandated entry requirements.

Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation AND

Submit a 500 word personal statement outlining why you wish to be considered for this course.

Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation AND

Submit a 500 word personal statement outlining why you wish to be considered for this course.

English language requirements

IELTS: 6.5 (no band less than 6.0)

TOEFL: 79 + Writing 21; Speaking 18; Reading 13; Listening 13

PEARSON: 58 + no communicative skill below 50

CAMBRIDGE: 176 + no skill below 169

Additional requirements may apply.

Course fees

Estimated Fee* $53,094 - $80,080 Fees are based on full-time study.
* Fees are indicative only and vary based on your circumstances and eligibility for government funding.
Standard Tuition:
$53,094
Full Fee Tuition:
$80,080
Enquire with The University of Melbourne to find out more.
Study mode On Campus
Duration 18 Months
Estimated fee* $53,094 - $80,080 Support may be available

Career opportunities

The Master of Digital Marketing will prepare you for the following roles.

Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) develops and oversees the strategic marketing initiatives of an organisation. You might work in various industries,...

Avg yearly income $169,000
Entry barriers Low

Digital Marketing Manager

A Digital Marketing Manager oversees the online marketing used by a business or organisation. You might develop digital marketing strategies using ...

Avg yearly income $119,600
Entry barriers Low

Digital Media Manager

A Digital Media Manager oversees an organisation's online presence and digital content strategy. You may work across various platforms, focusing on...

Avg yearly income $114,400
Entry barriers Low

E-Commerce Manager

An E-Commerce Manager oversees the online sales and digital presence of a company. You might work for a retail brand, an online marketplace, or any...

Avg yearly income $111,800
Entry barriers Low

About The University of Melbourne

Welcome to the University of Melbourne. We are Australia’s leading research university, with a 165-year-long tradition of higher education in the arts, sciences and numerous professional disciplines.

At Melbourne, we take delight through our on-campus teaching and graduate online programs in helping undergraduate and postgraduate students from Australia and many other countries to achieve globally recognised qualifications. The educational experience here prepares well-rounded graduates who are academically outstanding and practically grounded.

We also support and encourage internationally-connected research collaborations around basic and applied problems, in the hope of changing the world for the better.