The University of Adelaide
Bachelor of Psychological Science (Marketing)
Nationally Recognised Higher EducationAre you fascinated by the human mind? Do you wonder what motivates our behavior?
Psychological science investigates the way people think, behave, feel, and learn. It studies processes of the human mind— including personality, intelligence, and memory—so that we can better understand ourselves. Study at South Australia's #1 university for Psychology.
The Bachelor of Psychological Science is a flexible degree with a variety of elective courses available. Students can choose their courses based on general interest or to broaden their major.
Marketing
To fulfill the requirement for the Marketing major, you must complete 24 units of study with:
- one course (3 units) at level I
- three courses (9 units) at level II
- four courses (12 units) at level III including the capstone
LEVEL I Units
- S1/S2 MARKETNG 1001 Introduction to Marketing 3
LEVEL II
- SS/S2 MARKETNG 2501 Consumer Behaviour 3
- S1 MARKETNG 2010 Marketing Strategy 3
- And courses to the value of 3 units from the following:
- S1 MARKETNG 2506 Building and Managing Brands 3
- N/A 2023 MARKETING 2002 Marketing Analysis* 3
- S1/2 MARKETING 2001 Digital Media in Business 3
LEVEL III
- S2 MARKETNG 3004 Marketing Planning Project 3
- And courses to the value of 9 units from the following:
- S1 MARKETNG 3005 Marketing Communications in a Digital World 3
- N/A 2023 MARKETNG 3006 Delivering Customer Insights 3
- S2 MARKETNG 3501 Marketing to the World 3
- S2 MARKETNG 3504 Service Design and Marketing 3
- S2 MARKETNG 3510 Contemporary Issues in Marketing 3
Delivery mode
The University of Adelaide offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- The University of Adelaide, Adelaide
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Recent Secondary Education
Applicants with recent secondary education are those whose admission is primarily based on the completion of Year 12 within the last two years, however if you completed your secondary education more than two years ago, you may still be able to be considered on the basis of your secondary schooling. You must not have completed more than 2 years full time equivalent university study (48 units). You compete for a place with your Selection Rank (ATAR plus any applicable adjustment factors).
Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway.
Higher Education Study
Graduate entry pathway - A completed AQF Level 7 Bachelors degree or equivalent (or higher) that does not include psychology or does not include psychology beyond Level I with the exception of a completed degree that includes the Australian Psychology Accreditation Council (APAC) accredited Psychology sequence that was awarded 10 or more years ago.
Pre-requisite: Psychology 1A and Psychology 1B or equivalent (minimum pass grade). Applicants who do not have the prerequisite psychology studies or whose level 1 psychology was completed more than ten years ago must attend an intensive bridging course, Introductory Psychology. Applicants who require the Introductory Psychology course should apply for either Summer Semester or Trimester 2 depending on their preferred start in either Semester 1 or 2.
Vocational Education and Training (VET) study
You must have completed an AQF Certificate IV or above from a Registered Training Organisation. Your application will be ranked according to the level of the award.
Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway.
Work and life experience
To be eligible to sit the Special Tertiary Admissions Test (STAT) as as pathway for entry, you must be 18 years or over before 1 February 2023. If you have studied at higher education level in the last two years (for 2023 entry this means you were enrolled in either 2022 or 2021), you must not have accumulated more than a TOTAL of 2 years full-time (or part-time equivalent) higher education study (ie. including any study prior to 2021). If you meet this criteria, you will be ranked according to your result in the Special Tertiary Admissions Test (STAT). Your STAT result is not weighted between verbal and quantitative components.
Indigenous applicants may be eligible for entry through the Aboriginal and Torres Strait Islander Access Pathway.
Additional requirements may apply.Course fees
$26,940
$129,000
$26,940
$129,000
Career opportunities
The Bachelor of Psychological Science (Marketing) will prepare you for the following roles.
Marketer
A Marketer performs a range of duties during the promotion of products, services and brands. You might develop marketing campaigns and arrange vari...
Marketing Consultant
A Marketing Consultant helps businesses develop and implement effective marketing strategies. You might work with a range of clients across various...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
About The University of Adelaide
The University of Adelaide is ranked in the world's top 100 universities. We are recognised globally as a leading research university.
At the University of Adelaide, we embrace our role and purpose as a future-maker—for our state, our nation and our world.
We pursue meaningful change as we celebrate our proud history: applying proven values in the pursuit of contemporary educational and research excellence; meeting our local and global community’s evolving needs and challenges; and striving to prepare our graduates for their aspirations and the needs of the future workforce.
The University is uniquely positioned to design and drive a prosperous, entrepreneurial future for South Australia built on knowledge, innovation and collaboration.
We’re a dynamic participant in society, leading our community in leveraging change for social and economic benefit. We listen to industry. And we connect with diverse community groups far and wide to deliver education and research of the highest value and impact.
