University of South Australia
Master of Business Administration (Marketing)
Nationally Recognised Higher EducationThe UniSA Master of Business Administration (MBA) has been designed for experienced managers and enterprising leaders. It has a strong practical focus on senior management decision-making and embeds the latest in management and leadership research.
Learn from leading marketing scientists at the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
The Institute produces groundbreaking research into how brands grow and how consumers behave, and is sponsored by many of the world’s biggest brands including Coca-Cola, HSBC, Kellogg's, and Unilever.
By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:
- Advanced marketing analytics
- Advertising theory and practice
- Brand management
- Buyer behavior insights
- Marketing strategy and planning
Delivery mode
University of South Australia offers this course through the following delivery modes:
Blended
Combine the flexibility of online learning with the support of on campus learning.
Locations
- 61-68 North Terrace, Adelaide
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry requirements
Applicants seeking admission to the program will normally have:
- A minimum of three (3) years full time management experience and a recognised university Bachelor degree or equivalent professional qualifications; or
- A Graduate Certificate or Graduate Diploma in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%) across four (or more) courses, or an equivalent qualification from the University of South Australia or from another recognised university; or
- The Program Director may, under exceptional circumstances, accept candidates with substantial and proven managerial and/or entrepreneurial experience who have demonstrated the potential to meet the learning requirements of the MBA.
All applicants are also required to submit a detailed curriculum vitae or equivalent with at least one referee who can validate work experience.
English language entry requirements
In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
Course fees
$59,850
$65,700
$59,850
$65,700
Career opportunities
The Master of Business Administration (Marketing) will prepare you for the following roles.
Business Consultant
A Business Consultant provides advice on how businesses and organisations could improve their processes. You might look at finances and profitabili...
Customer Relationship Manager
A Customer Relationship Manager maintains and strengthens relationships with clients to ensure their satisfaction and loyalty. You might work in va...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
About University of South Australia
The University of South Australia is Australia’s University of Enterprise on the global stage, agile and astute, known for relevance, equity and excellence.
We educate and prepare global learners from all backgrounds, instilling professional skills and knowledge, and capacity and drive for lifelong learning.
We undertake research that is inspired by global challenges and opportunities, delivers economic and social benefits, and which informs our teaching.
We operate through a partnered, end-user informed culture of teaching and research with a commitment to outstanding service, continuous improvement and sustainability.
Today, we have more than 230,000 graduates, industry partnerships with more than 2,500 companies worldwide, offer degrees that are industry-focused and informed, and have become one of Australia’s largest online education providers. It is this drive and ambition to break the norm that makes us who we are. Australia’s University of Enterprise.
