The University of Adelaide

Master of Business Administration (Marketing)

Do you aspire to leadership roles within your chosen industry? Our Master of Business Administration can give you a significant career edge at the earliest possible opportunity, together with deep knowledge in one of five areas of specialisation: Entrepreneurship; International Trade and Development; Wine Business; Project Management; or Marketing.

Marketing Specialisation

To complete a specialisation in Marketing students must complete all of the following:

MARKETNG 7023 - Understanding Consumers (M)
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors.

MARKETNG 7024 - Developing Global Markets (M)
The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors.

MARKETNG 7025 - Digital Media and marketing Communications
Marketing communications is considered one of the first and most important touchpoints brands have with their consumers. In an increasingly evolving and digital environment, all brands must consider how they can deliver a clear and consistent message to drive effective and successful marketing goals.

MARKETNG 7032 - Strategic Brand Management (M)
The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs.

ENTREP 5038 - New Venture Creation
This course is aimed at exposing the students to modern approaches to new venture creation. It focuses on the nexus between the entrepreneurial team, their opportunity and the iterative process of venture development they engage with.

ENTREP 7022 - Creativity and Innovation
The closer you get to the top of organisations, the starker the importance of creativity and innovation. Equally, spend any time with an entrepreneur and quickly they will promote the importance of creativity and innovation too.