The University of Adelaide
Master of Business Administration (Marketing)
Nationally Recognised Higher EducationDo you aspire to leadership roles within your chosen industry? Our Master of Business Administration can give you a significant career edge at the earliest possible opportunity, together with deep knowledge in one of five areas of specialisation: Entrepreneurship; International Trade and Development; Wine Business; Project Management; or Marketing.
Marketing Specialisation
To complete a specialisation in Marketing students must complete all of the following:
MARKETNG 7023 - Understanding Consumers (M)
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors.
MARKETNG 7024 - Developing Global Markets (M)
The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors.
MARKETNG 7025 - Digital Media and marketing Communications
Marketing communications is considered one of the first and most important touchpoints brands have with their consumers. In an increasingly evolving and digital environment, all brands must consider how they can deliver a clear and consistent message to drive effective and successful marketing goals.
MARKETNG 7032 - Strategic Brand Management (M)
The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs.
ENTREP 5038 - New Venture Creation
This course is aimed at exposing the students to modern approaches to new venture creation. It focuses on the nexus between the entrepreneurial team, their opportunity and the iterative process of venture development they engage with.
ENTREP 7022 - Creativity and Innovation
The closer you get to the top of organisations, the starker the importance of creativity and innovation. Equally, spend any time with an entrepreneur and quickly they will promote the importance of creativity and innovation too.
Delivery mode
The University of Adelaide offers this course through the following delivery modes:
On campus
Work with instructors and classmates in a supportive and collaborative environment.
Locations
- The University of Adelaide, Adelaide
Entry requirements
Domestic Students
- There are no mandated entry requirements.
Entry Requirements
Higher Education Study
A completed Bachelors degree or equivalent.
English Language Requirements
- Australian Year 12: Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
- IELTS: Overall 6.5
- TOEFL: Overall 79
- Pearson: Overall 58
- C1 Advanced: Overall 176
Course fees
$74,000
$98,000
$74,000
$98,000
Career opportunities
The Master of Business Administration (Marketing) will prepare you for the following roles.
Business Consultant
A Business Consultant provides advice on how businesses and organisations could improve their processes. You might look at finances and profitabili...
Customer Relationship Manager
A Customer Relationship Manager maintains and strengthens relationships with clients to ensure their satisfaction and loyalty. You might work in va...
Marketing Manager
Marketing Managers develop an organisation’s advertising and marketing strategies. They identify market opportunities for their company’s products...
Brand Manager
Brand Managers develop and manage an organisation’s company brand, and are responsible for the way the general public perceives its products and se...
About The University of Adelaide
The University of Adelaide is ranked in the world's top 100 universities. We are recognised globally as a leading research university.
At the University of Adelaide, we embrace our role and purpose as a future-maker—for our state, our nation and our world.
We pursue meaningful change as we celebrate our proud history: applying proven values in the pursuit of contemporary educational and research excellence; meeting our local and global community’s evolving needs and challenges; and striving to prepare our graduates for their aspirations and the needs of the future workforce.
The University is uniquely positioned to design and drive a prosperous, entrepreneurial future for South Australia built on knowledge, innovation and collaboration.
We’re a dynamic participant in society, leading our community in leveraging change for social and economic benefit. We listen to industry. And we connect with diverse community groups far and wide to deliver education and research of the highest value and impact.
